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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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products

3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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how to

4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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amika universe

how to earn points and redeem free gifts with amika

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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amika universe

everything you wanted to know about sea buckthorn berry

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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how to

how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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products

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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amika universe

what is sea buckthorn berry? and how we're sourcing it sustainably

When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...
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products

the 10 perks of perk up dry shampoo

Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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pro

spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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how to

texture collection spotlight: how to achieve the beach waves of your dreams

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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how to

how to maintain your hair color this summer

photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highligh...
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how to

how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series! Curls, coils, and kin...
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