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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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how to deeply moisturize your curls, coils + kinks
Welcome to our curly hair routine series!
Textured hair needs 4 main things to thrive: styling, str...
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how to deep condition your hair
We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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how different hair types use amika’s hydro rush collection
For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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happy hairstylist appreciation day!
An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our sty...
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hair diaries: belle's relationship with her hair
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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products
get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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products
demystifying hair terminology
Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
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Christopher John Rogers fashion show: come backstage with amika
photo: @aaronweiss
Two years after his last IRL show, Christopher John Rogers returned to the runw...
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amika universe
Beauty Changes Lives + amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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amika universe
an update on our promise
Back in June, we made a commitment to be transparent on what we will do to amplify Black voices, how...
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