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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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vault leave-in conditioner has been discontinued: here’s what to use instead

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...
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amika universe

amika is (officially) a great place to work®!

here at amika, we’re driven by our core values, principles, and a team of *super* talented people. w...
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how to

how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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amika universe

12 halloween hairstyles for last-minute looks

If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle i...
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products

you asked, our stylists answered

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
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products

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
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products

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...
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products

vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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how to

sun + sand while protecting your strands

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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amika universe

SoGal Foundation + amika launch a new partnership

As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI in...
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amika universe

recipients are in: Beauty Changes Lives x amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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amika universe

meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...
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