Skip to content
FREE SHIPPING ON ORDERS $55+ AFTER DISCOUNTS APPLIED
CHOOSE ONE (1) FREE SAMPLE W/ EVERY ORDER
FREE kure wash duo refill set + forever friend bottles w/ $150+ orders
shop all
best sellers
limited-edition gift sets
NEW
perk up dry shampoos
blowout babe
the kure
last chance
collections
blonde
curl
detox
hold
holiday
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
masks
accessories + merch
new
shampoos + conditioners
styling
tools
travel
treatments
body
value sets
SAVE
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protection
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
shop all
hair quiz
about
our story
our superfruit soul
giving back
recycle
sustainability
blog
pro
carry us
pro site
education
0
all products
best sellers
hair quiz
new
shampoos + conditioners
styling
tools
value sets
masks + treatment
last chance
merch
home
heat-protection
heat protection
protect your hair from heat damage by priming your strands
show more
filter
sort by:
featured
quick add
blockade
heat defense hair serum, heat protectant serum
4.9
Rated 4.9 out of 5 stars
820
Reviews
CA$39.00
quick add
30 ml / 1 oz
CA$14.00
150 ml / 5 oz
CA$43.00
quick add
the wizard
silicone-free detangling primer
4.8
Rated 4.8 out of 5 stars
915
Reviews
CA$14.00
-
CA$43.00
quick add
NEW
30 ml / 1 oz
CA$14.00
150 ml / 5 oz
CA$43.00
350 ml / 11.8 oz
CA$76.00
500 ml / 17 oz
CA$115.00
quick add
the wizard
detangling primer
4.9
Rated 4.9 out of 5 stars
3,483
Reviews
CA$14.00
-
CA$115.00
quick add
NEW
60 ml / 1.8 oz
CA$22.00
185 ml / 5.3 oz
CA$40.00
quick add
rising star
volumizing finishing spray
4.9
Rated 4.9 out of 5 stars
163
Reviews
CA$22.00
-
CA$40.00
quick add
quick add
water sign
hydrating hair oil
4.6
Rated 4.6 out of 5 stars
305
Reviews
CA$44.00
quick add
quick add
the shield
anti-humidity spray
4.7
Rated 4.7 out of 5 stars
1,647
Reviews
CA$42.00
quick add
44 ml / 1.5 oz
CA$17.00
252 ml / 8.5 oz
CA$42.00
quick add
plus size
perfect body mousse
4.8
Rated 4.8 out of 5 stars
1,116
Reviews
CA$17.00
-
CA$42.00
quick add
quick add
supernova
moisture and shine cream
4.8
Rated 4.8 out of 5 stars
711
Reviews
CA$39.00
quick add
quick add
velveteen dream
smoothing balm
4.8
Rated 4.8 out of 5 stars
1,021
Reviews
CA$42.00
quick add
quick add
supernova blonde
moisture and shine cream
4.7
Rated 4.7 out of 5 stars
547
Reviews
CA$39.00
quick add
60 ml / 2 oz
CA$19.00
200 ml / 6.7 oz
CA$42.00
quick add
brooklyn bombshell
blowout + blow dry spray
4.7
Rated 4.7 out of 5 stars
1,341
Reviews
CA$19.00
-
CA$42.00
quick add
scalp care
color care + maintenance
prime + protect
style extend
masks + treatment
hair + scalp treatments
best sellers
shampoos + conditioners