Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
SELECT A FREE SAMPLE TO ADD TO EACH ORDER
FREE hand wash ($35 value) w/ any order subtotal $150+
shop all
bestsellers
limited-edition gift sets
NEW
perk up dry shampoos
blowout babe
the kure
last chance
collections
blonde
curl
detox
hold
holiday
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
masks
accessories + merch
new
shampoos + conditioners
styling
tools
travel
treatments
body
value sets
SAVE
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protection
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
hair quiz
about
our story
our superfruit soul
giving back
recycle
sustainability
blog
pro
carry us
pro site
education
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
styling
tools
value sets
masks + treatment
last chance
merch
home
styling
hair styling products
protect, style, slay, repeat
show more
filter
sort by:
featured
save
$35
NEW
quick add
ready, set, style
prep, volumize + refresh set
5.0
Rated 5.0 out of 5 stars
20
Reviews
CA$68.00
CA$103.00
quick add
save
$20
NEW
quick add
mission: minis
bestsellers set
4.9
Rated 4.9 out of 5 stars
15
Reviews
CA$41.00
CA$61.00
quick add
save
$26
NEW
quick add
perk up pursuit
dry shampoo trial set
5.0
Rated 5.0 out of 5 stars
20
Reviews
CA$39.00
CA$65.00
quick add
NEW
notifyMe
blowout babe
protect, smooth + extend set
CA$191.00
CA$225.00
notifyMe
NEW
60 ml / 1.8 oz
CA$22.00
185 ml / 5.3 oz
NOTIFY ME
quick add
rising star
volumizing finishing spray
4.9
Rated 4.9 out of 5 stars
177
Reviews
CA$22.00
-
CA$40.00
quick add
NEW
84 ml / 1.8 oz
CA$22.00
250 ml / 5.3 oz
CA$42.00
quick add
perk up ultra
oil control dry shampoo
4.6
Rated 4.6 out of 5 stars
230
Reviews
CA$22.00
-
CA$42.00
quick add
68 ml / 1.8 oz
CA$22.00
199 ml / 5.3 oz
CA$42.00
358 ml / 9.5 oz
CA$60.00
quick add
perk up plus
extended clean dry shampoo
4.8
Rated 4.8 out of 5 stars
836
Reviews
CA$22.00
-
CA$60.00
quick add
44 ml / 1 oz
NOTIFY ME
64 ml / 1.8 oz
CA$21.00
189 ml / 5.3 oz
CA$39.00
358 ml / 9.5 oz
CA$55.00
quick add
perk up
talc-free dry shampoo
4.8
Rated 4.8 out of 5 stars
1,269
Reviews
CA$13.50
-
CA$55.00
quick add
notifyMe
blowout babe
thermal ionic hairbrush
4.2
Rated 4.2 out of 5 stars
120
Reviews
CA$139.00
notifyMe
quick add
mini-mension
bestsellers set
4.8
Rated 4.8 out of 5 stars
64
Reviews
CA$40.00
quick add
quick add
on lock
high hold hair wax
4.7
Rated 4.7 out of 5 stars
49
Reviews
CA$39.00
quick add
save
$45
quick add
double agent
2-in-1 blow dryer brush + straightening brush
4.3
Rated 4.3 out of 5 stars
128
Reviews
CA$160.00
CA$205.00
quick add
notifyMe
hair blow dry brush 2.0
2-in-1 hair styling tool
3.6
Rated 3.6 out of 5 stars
178
Reviews
CA$139.00
notifyMe
49 ml / 1.5 oz
CA$14.00
270 ml / 8.2 oz
NOTIFY ME
quick add
fluxus
touchable + flexible hold hairspray
4.8
Rated 4.8 out of 5 stars
1,537
Reviews
CA$14.00
-
CA$36.00
quick add
30 ml / 1 oz
CA$14.00
150 ml / 5 oz
NOTIFY ME
quick add
the wizard
silicone-free detangling primer
4.8
Rated 4.8 out of 5 stars
935
Reviews
CA$14.00
-
CA$43.00
quick add
notifyMe
top gloss
shine spray
4.6
Rated 4.6 out of 5 stars
199
Reviews
CA$40.00
notifyMe
42 ml / 1 oz
CA$13.50
218 ml / 5.3 oz
CA$42.00
quick add
the shield
anti-humidity spray
4.7
Rated 4.7 out of 5 stars
1,657
Reviews
CA$13.50
-
CA$42.00
quick add
36 ml / 1 oz
CA$14.00
192 ml / 5.3 oz
CA$40.00
quick add
un.done
volume and matte texture spray
4.8
Rated 4.8 out of 5 stars
1,388
Reviews
CA$14.00
-
CA$40.00
quick add
NEW
30 ml / 1 oz
CA$14.00
150 ml / 5 oz
NOTIFY ME
350 ml / 11.8 oz
CA$76.00
500 ml / 17 oz
NOTIFY ME
quick add
the wizard
detangling primer
4.9
Rated 4.9 out of 5 stars
3,492
Reviews
CA$14.00
-
CA$115.00
quick add
49 ml / 1.5 oz
CA$14.00
269 ml / 8.2 oz
NOTIFY ME
quick add
headstrong
intense hold hairspray
4.8
Rated 4.8 out of 5 stars
734
Reviews
CA$14.00
-
CA$36.00
quick add
60 ml / 2 oz
CA$19.00
200 ml / 6.7 oz
NOTIFY ME
quick add
brooklyn bombshell
blowout + blow dry spray
4.7
Rated 4.7 out of 5 stars
1,347
Reviews
CA$19.00
-
CA$42.00
quick add
44 ml / 1.5 oz
NOTIFY ME
252 ml / 8.5 oz
NOTIFY ME
quick add
plus size
perfect body mousse
4.8
Rated 4.8 out of 5 stars
1,121
Reviews
CA$17.00
-
CA$42.00
quick add
notifyMe
velveteen dream
smoothing balm
4.8
Rated 4.8 out of 5 stars
1,031
Reviews
CA$42.00
notifyMe
notifyMe
power hour
curl refreshing spray
4.7
Rated 4.7 out of 5 stars
263
Reviews
CA$39.00
notifyMe
load more
hair products
hair oils
vegan hair care
hair straightening products
bestsellers
shampoos + conditioners