amika x HairToStay the wizard detangling primer

help a cancer patient keep their confidence

HairToStay is a nonprofit organization committed to raising awareness and financial aid for scalp cooling, a treatment which can reduce hair loss during chemotherapy.

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what is HairToStay?

HairToStay is a nonprofit organization committed to raising awareness and financial aid for scalp cooling, a treatment which can reduce hair loss during chemotherapy. this helps to maintain a sense of normalcy and privacy in a patient’s life and avoid the emotional damage that hair loss can often cause.

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how does scalp cooling work?

scalp cooling constricts the blood vessels in the hair follicles, thereby exposing them to less of the chemotherapy medication that often results in total hair loss. additionally, the chemotherapy’s effects on the hair follicle are reduced due to the slowing of the cellular metabolism.
HairToStay product line

why are we partnering with HairToStay?

amika has always been much more than just a professional hair care and tools company. we not only understand the impact that our products have on people, helping them look and feel their best, we have also always understood the importance of giving back.
amika is uniquely positioned to support HairToStay as our community of hairdressers intimately understand how important hair is to your sense of confidence and self-expression. we believe in the power of feeling true to yourself—and want to work to ensure that those undergoing chemotherapy can look and feel like the best version of themselves possible.
Chelsea Riggs, global brand president
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