what it is:

a meta-mask for every hair ask. this trio hydrates, nourishes, and repairs! includes a full-size Dream Routine Overnight Hydration Treatment and travel-sizes Soulfood Nourishing Mask and The Kure Bond Repair Mask.

who it's for:

all hair types 1-4c

why it's special:

this value set has a magical mask for every hair ask!

- Dream Routine Overnight Hydration Treatment: a Hyaluronic Acid infused overnight hair treatment mask that boosts moisture for 72 hours**** and results in hair that is 3x more hydrated by morning***.

- Soulfood Nourishing Mask: nourishes and softens strands, leaving hair 7x more moisturized* and 87% more repaired*.

- The Kure Intense Bond Repair Mask: ultra-rich, reparative mask that is clinically proven to result in hair that is 3.2x stronger**, 8x more conditioned**, with 69% less breakage**.

*Clinically tested.

**Clinically proven, after one use.

***Clinically proven, when used as directed.

****Clinically proven, when hair is not washed throughout a 72 hour period.

Key ingredients:

Sea Buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our Sea Buckthorn is sustainably sourced from Tibet!

Full ingredients:

Soulfood Nourishing Mask:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Propylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Chlorphenesin, Tocopheryl Acetate, Ethylhexylglycerin, BHT, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

The Kure Intense Repair Mask:

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride*, Dimethicone, Glycerin, Panthenol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Tocopheryl Acetate, Cetrimonium Chloride*, Magnesium Aluminum Silicate, Butylene Glycol, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Chlorphenesin, Bht, Ethylhexylglycerin, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *Antistatic Agent/Agent Antistatique

Dream Routine Overnight Hydration Treatment:

Water/Eau/Aqua, Cetyl Alcohol, C13-15 Alkane, Behentrimonium Methosulfate, Caprylic/Capric Triglyceride, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Hyaluronic Acid, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Blue-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Selaginella Lepidophylla (Rose of Jericho/Rose de Jéricho) Extract, Inonotus Obliquus (Mushroom/Champignon) Extract, Rhodiola Rosea (Arctic Root/Racine Arctique) Root Extract, Eleutherococcus Senticosus (Siberian Ginseng) Root Extract, Rhaponticum Carthamoides (Maral) Root Extract, Glycerin, Guar Hydroxypropyltrimonium Chloride, Leuconostoc/Radish Root Ferment Filtrate, Sodium Phytate, Propanediol, Glycereth-2 Cocoate, Ethylhexylglycerin, Potassium Sorbate, Butylene Glycol, Benzoic Acid, Sodium Benzoate, Phenoxyethanol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Linalool

How-to instructions:

Soulfood Nourishing Mask:

- after shampooing, apply from mid-lengths to ends.

- leave on to penetrate for 5 to 7 minutes and rinse.

- for low porosity hair, use as a weekly treatment.

- for high porosity hair, use in place of your conditioner on wash days.

The Kure Intense Bond Repair Mask:

- after shampooing, apply from mid-lengths to ends.

- leave on to penetrate for 10 minutes and rinse.

- for low porosity hair, use as a weekly treatment.

- for high porosity hair, use in place of your conditioner on wash days.

Dream Routine Overnight Hydration Treatment:

- comb through hair.

- pump 1-4 times into hands depending on hair length and thickness.

- apply to dry or damp hair before bedtime.

- distribute from midlengths to ends.

- ready for your beauty sleep!

- use any night your hair feels dry

Good to know:

q: are these products color safe?

a: yes, good vibes only hair mask set is suitable for color-treated hair!

q: is this safe to use on chemically treated hair?

a: yes! chemically treated hair is prone to dryness and damage, which would benefit from dream routine, soulfood, and the kure mask.

q: can i use Dream Routine every night?

a: Dream Routine is formulated to be used whenever hair experiences dryness and can be used nightly if needed.

q: should i wash out Dream Routine?

a: no! Dream Routine is formulated as an overnight leave-in product that absorbs deeply into hair. no need to rinse out this product!

q: how long should i leave Soulfood in?

a: Soulfood works best when it is left in the hair for 5-7 minutes.

q: why does Soulfood Nourishing Mask vary in color and texture?

a: our Soulfood Nourishing Mask varies in color + texture due to our naturally-sourced Sea Buckthorn and production. don't worry, this is totally normal and doesn't change the product efficacy!

q: how often should i use Soulfood Nourishing Mask?

a: usage depends on hair type! for low or normal porosity hair, we recommend using Soulfood once per week as an ultra-nourishing treat for you hair. high porosity hair types can use Soulfood every wash, in the place of conditioner.

q: what are bonds?

a: hair is made up of different kinds of bonds that impact the strength and elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, and more. damage leads to hair looking dull, damaged, frizzy, and unmanageable.

q: what is bond cure technology?

a: the bond cure technology used in The Kure collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.

q: what types of damage does the bond cure technology target?

a: all the products in The Kure collection are formulated with bond cure technology, which targets all types of damage--from chemical, to mechanical, to natural breakage and environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.

q: how are these masks different?

a: Dream Routine is a no-rinse overnight hydration treatment, and can be used up to nightly that’s clinically proven to deeply hydrate hair. Soulfood Nourishing Mask is a rinse-out treatment to be used 1x per week, or up to every wash that deeply conditions hair. The Kure Bond Repair Mask is a rinse-out treatment that targets damage and can be used 1x per week, or up to every wash.

q: are these masks vegan and cruelty free?

a: yes!

q: what is the amika signature scent?

a: an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.

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