how to choose the right hair mask for you

bust your brass cool blonde intense repair mask, soulfood nourishing mask, and the kure intense bond repair mask
blonde model posing
Jacqueline Aldana
Community Manager

when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cucumber-adorned eyes and a promise of clearer skin? most of us are well-versed in face masks and their benefits, but what comes to mind when you think of a hair mask? more importantly, if you’re deciding which hair mask is right for you, how do you choose the best hair mask for your hair?the first step in discovering that answer is to understand exactly what a hair mask and its effect on the rest of your hair care routine. 

in this article:

mask samples

what is a hair mask?

according to our Styling Education Specialist Christina Carlsson, making the comparison between a hair mask and a face mask isn’t a reach. just like a face mask, “a hair mask is a prescriptive hair treatment. it will add extra moisture and address any specific needs you have.” Director of Education Jamie Brown also adds, “we do need to incorporate different approaches to repair, moisture, hydration, and overall hair health,”which is why hair masks are so crucial.

one misconception about hair masks is that they are too heavy for oily hair—this is false. “the dry ends of your strands actually contribute to the cycle of oil production and masks (applied mid-lengths through ends) will help bring better balance to your overall scalp and hair health.” now that we know what a hair mask is, how do you choose the right one for you? keep reading to find out.

if you’re new to hair masks…

if you’re new to hair masks and don’t know where to begin (trust us, we know it's overwhelming), soulfood nourishing mask is a great starting point. it’s a universal mask for all hair types that deep conditions and delivers an extra dose of hydration and nutrients. its rich and moisturizing formula never weighs down hair and leaves your mane 7x more moisturized.*

*clinically proven.

if your hair is experiencing dryness

if your hair feels dry and brittle, dream routine overnight hydration treatment is just your type. infused with hyaluronic acid, polyglutamic acid, coconut water, and blue algae, this silicone-free treatment brings dull hair and dry ends back to life. it provides 3x more hydration* by morning, boosts moisture for 72 hours,* and has long-lasting benefits that last up to 4 washes.* you can use it on damp or dry hair right before bedtime, and it’s pillow-proof so there’s no need to worry about staining!

*clinically proven, when used as directed.

if your hair is coarse, dry, and damaged…

the kure intense bond repair mask is your match made in (hair) heaven. especially effective for damaged hair, this ultra-moisturizing hair mask is packed with bond fortifying technology, mango and shea butter, borage oil, and our signature ingredient, sea buckthorn. it’s clinically proven to result in hair that is 3.2x stronger,* 8x more conditioned,* with 69% less breakage.*on top of that, the rich formula significantly hydrates parched strands for your healthiest-looking mane ever.

*after one use.

if your hair is blonde, silver, or gray…

bust your brass intense repair hair mask is your shower savior. packed with bond cure technology, plant butters, vegan proteins, and ultra-violet pigments, this salon-service-in-a-jar delivers your brightest and strongest blonde yet. the reparative mask is also clinically proven to result in healthier hair that is 8x more conditioned,*, 2.2x stronger,* with 56% less breakage.*

*clinically tested.

if you want some extra shine…

for your most lustrous locks, finish off your shower routine with flash instant shine mask. this flash-acting mask delivers brilliant shine and intense softness in just 60 seconds. this finishing touch helps all hair types (yes, all!) from dull to dazzling.

if your hair is fine and damaged…

if you fall into the category of fine to medium hair and you struggle with damage, multi-task repair treatment is for you. this concentrated daily serum strengthens hair and repairs damage in 60 seconds.* plus, it’s clinically proven to result in hair that is 2.4x stronger* with 74% more repair,* and 58% less breakage.*

*clinically tested.

how to DIY your hair mask

to personalize your hair masking experience even more, feel free to mix and mask (see what we did there?) these with other faves from amika.

soulfood nourishing mask is a perfect base for a DIY masking moment. to read about how to DIY soulfood, click here. similarly, the kure intense bond repair mask is a great base for making your very own hair cocktail. apply multi-task repair treatment, leave on for 60 seconds, then layer the kure on top for the ultimate repair treatment.

still don’t know which hair mask is the one? contact us (we’re always here to help!) or chat with ace, our virtual hair expert here and find out!

posted: 09/21/2021last modified: 07/01/2024