we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...

fact: everyone loves getting gifts. also a fact: picking out the perfect present is *way* easier sai...

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair w...

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...