new

the ultimate guide to amika hair care gift sets: a holiday gift for every hair type!

it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...
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the kure collection on a counter top with a blue-green tile background
products

break up with hair breakage

the best way to show your hair you care? break up with breakage. according to an amika pro, “literal...
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double agent 2-in-1 blow dryer and straightening brush
products

supernova blonde + double agent blow dry brush have been discontinued: here’s what to use instead

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...
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amika perk up talc-free dry shampoo, perk up plus extended clean, and perk up ultra oil control spray bottles 5.3oz - pictured with an orange telephone against a geometric background
products

which amika dry shampoo should I use?

ring, ring! your perfect dry shampoo match is on the line. pick up for your perfect style-extending,...
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reset exfoliating jelly shampoo
products

reset exfoliating jelly shampoo has been discontinued: here’s what to use instead

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...
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glass action universal elixir, water sign hydrating hair oil, and blockade heat defense serum
products

which amika hair oil is best for me?

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. T...
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stylized image of a telephone, keyboard and amika's new perk up ultra oil control dry shampoo 5.3 oz bottle
products

meet NEW perk up ultra dry shampoo for extra oily scalps

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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amika 60 second treatments
products

a good hair day’s an amika minute away

let’s face it: life gets busy. whatever you’re balancing–be it work or school, friends or fitness–it...
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smooth over frizz-fighting treatment
products

a frizz-fighting routine right for you

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...
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amika kure shampoo being poured into the refillable shampoo bottle
products

amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year rou...
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smooth over pro frizz fighting treatment
pro

new! pro smooth over frizz-fighting treatment: our first salon-only service

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
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smooth over frizz-fighting treatment
products

discover the NEW smooth over anti-frizz treatment

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
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