amika 60 second treatments
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a good hair day’s an amika minute away

let’s face it: life gets busy. whatever you’re balancing–be it work or school, friends or fitness–it...
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smooth over frizz-fighting treatment
products

a frizz-fighting routine right for you

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...
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amika kure shampoo being poured into the refillable shampoo bottle
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amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year rou...
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smooth over pro frizz fighting treatment
pro

new! pro smooth over frizz-fighting treatment: our first salon-only service

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
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smooth over frizz-fighting treatment
products

meet NEW smooth over frizz-fighting treatment

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
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shelfie with different amika products
products

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
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vault leave-in conditioner
products

vault leave-in conditioner has been discontinued: here’s what to use instead

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...
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amika limited edition holiday value gift sets
products

the best gifts for any budget

fact: everyone loves getting gifts. also a fact: picking out the perfect present is *way* easier sai...
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hydro rush intense moisture leave-in conditioner
how to

how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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shelfie with amika shampoos and conditioners
products

you asked, our stylists answered

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
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person holding hydro rush intense moisture shampoo and conditioner
products

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
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wash + care value sets
products

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...
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