hydro rush intense moisture mask and dream routine overnight hydration treatment
how to

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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smooth collection
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how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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hydration collection and curl collection products in a shopping basket
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how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series! Textured hair needs 4 main things to thrive: styling, str...
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soulfood nourishing mask, hydro rush intense moisture mask, and the kure bond repair mask
how to

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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jamya
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how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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model brushing hair into a ponytail
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heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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hair being styled at new york fashion week
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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hand pumping hand wash bottle
products

get your hands on amika's newest launch

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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model with magnifying glass and mirrorball high shine + protect antioxidant shampoo
products

demystifying hair terminology

Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
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hair being styled at new york fashion week
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Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runw...
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hair masks surrounded by their ingredients
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an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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cleanical shampoos
products

amika's safety testing results published

As a brand, one of our main priorities is to create effective, trustworthy products that you can enj...
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