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meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
the best shampoo and conditioner for your hair
the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. differen...
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how to
sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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how to
how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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how to
how to tell if your hair is dry or damaged
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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products
how to stay warm, hydrated, + happy during an East Coast winter
If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dar...
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how to
how to moisturize your hair
It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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how to
how to fight frizzy hair
fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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how to
how to deeply moisturize your curls, coils + kinks
Welcome to our curly hair routine series!
Textured hair needs 4 main things to thrive: styling, str...
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how to
how to deep condition your hair
We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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