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how to stay warm, hydrated, + happy during an East Coast winter
If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dar...
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how to moisturize your hair
It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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how to fight frizzy hair
Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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how to deeply moisturize your curls, coils + kinks
Welcome to our curly hair routine series!
Textured hair needs 4 main things to thrive: styling, str...
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how to deep condition your hair
We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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how different hair types use amika’s hydro rush collection
For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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demystifying hair terminology
Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
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Christopher John Rogers fashion show: come backstage with amika
photo: @aaronweiss
Two years after his last IRL show, Christopher John Rogers returned to the runw...
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an amika hair mask for every ask
Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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