we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...

fact: everyone loves getting gifts. also a fact: picking out the perfect present is *way* easier sai...

here at amika, we’re driven by our core values, principles, and a team of *super* talented people. w...

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...

transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to o...

If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle i...

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair w...

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...