the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking
product myths +
serving look inspo, one strand at a time.
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks,...read more
Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair tools and the number of looks we...read more
photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. The...read more
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. That’s why we’re proud to partner with...read more
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest shampoo and conditioner launch…drum roll please…mirrorball high shine...read more
An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our stylists all year round, but they deserve a special...read more
We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining each...read more
As a friend to the planet, it’s important to us that we continue to make responsible choices that stay true to who we are as...read more
Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year round (check out our roadmap here), we can’t think of a...read more
Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the bestselling, #1 dry shampoo in the U.S.*, perk...read more
Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re SO proud to announce...read more
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