the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bachelorettes, galore. That means we need outfits, makeup looks, more

a guide to amika’s heat protectants

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair tools and the number of looks more

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once again, and as usual, it delivered. more

Beauty Changes Lives + amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a difference. That’s why we’re proud to partner more

vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, more

meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest shampoo and conditioner launch…drum roll please…mirrorball high more

happy hairstylist appreciation day!

An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our stylists all year round, but they deserve a more

amika predicts: hair looks headlining the 2023 festival season

We’re halfway through April, which means music festival season is upon us (we can’t believe it either)! We love seeing what artists are headlining more

join amika in being a friend to the planet

As a friend to the planet, it’s important to us that we continue to make responsible choices that stay true to who we are more

amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year round (check out our roadmap here), we can’t think of more

when to use perk up dry shampoo vs. perk up plus extended clean dry shampoo

Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the bestselling, #1 dry shampoo in the U.S.*, more

amika is officially B Corp certified!

Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re SO proud to more

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