featured

meet NEW perk up ultra dry shampoo for extra oily scalps

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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stylized image of a telephone, keyboard and amika's new perk up ultra oil control dry shampoo 5.3 oz bottle
sea buckthorn berry
amika universe

amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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the wizard detangling primer
pro

for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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amika is a friend to her, him, them, you, hairstylists, hair gif
amika universe

all hair is welcome; celebrating friendship, inclusion, and diversity with amika

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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hydro rush intense moisture leave-in conditioner surrounded by ingredients
products

which amika styling spray is right for you?

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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bust your brass product samples
amika universe

brassiness vs warmth: the truth behind the "yellow"

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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the kure multi-task repair treatment
pro

for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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two people celebrating outside
how to

guide to protecting everything from the summer sun

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...
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dream routine overnight hydration treatment
how to

go to bed with amika

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...
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reset clarifying gel shampoo and reset cooling gel conditioner
products

a handy guide to our detox collection

You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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model applying bust your brass cool blonde intense repair mask
amika universe

busting myths about purple shampoo

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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two hands linking pinkies holding amika curl corps gel and defining cream
how to

how to define and style your curls and coils

curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...
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perk up dry shampoo
products

4 perk up dry shampoo questions, answered

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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