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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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products

how to stay warm, hydrated, + happy during an East Coast winter

If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dar...
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how to

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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amika universe

how to give back this holiday season

amika means friend in the language Esperanto. We're a friend to all, which means we’re always willin...
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how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series! Textured hair needs 4 main things to thrive: styling, str...
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how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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how to

how different hair types use amika’s hydro rush collection

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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happy hairstylist appreciation day!

An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our sty...
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how to

how our influencer coordinator learned to get rid of greasy hair

I have oily hair. Now I know how to take care of it, but when I was in elementary school (aka that a...
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hair diaries: belle's relationship with her hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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