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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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3 date night hairstyles: Valentine's Day edition
As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends...
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products
hair porosity 101
Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...
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products
the kure intense bond repair mask vs. multi-task repair treatment
It’s time to set the record straight – what is the difference between the kure multi-task repair tre...
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amika universe
how to clean your amika hair tools
you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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amika universe
7 LGBTQ-owned Brooklyn businesses
Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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amika universe
Black-owned brands to shop
In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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amika universe
amika is now certified Clean at Sephora
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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pro
for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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amika universe
all hair is welcome; celebrating friendship, inclusion, and diversity with amika
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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products
which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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amika universe
brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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pro
for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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