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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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how to use leave-in conditioner
If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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products
a galactic guide to our holiday gift sets
transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to o...
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amika universe
12 halloween hairstyles for last-minute looks
If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle i...
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products
you asked, our stylists answered
It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
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products
what is hair zoning?
In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
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products
wash day the amika way
You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...
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products
vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
the best shampoo and conditioner for your hair
the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. differen...
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how to
sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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amika universe
SoGal Foundation + amika launch a new partnership
As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI in...
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amika universe
recipients are in: Beauty Changes Lives x amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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amika universe
meet the team: how our ecommerce coordinator embraces her Hispanic heritage
For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...
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