featured

meet NEW perk up ultra dry shampoo for extra oily scalps

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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stylized image of a telephone, keyboard and amika's new perk up ultra oil control dry shampoo 5.3 oz bottle
model with mirrorball high shine + protect antioxidant shampoo and conditioner
products

meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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hydro rush intense moisture mask
products

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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Chandler from Friends taking a bubble bath
amika universe

join us in practicing self care, social distancing, and community outreach

We’re all operating under unique circumstances during this strange time for the entire world and we ...
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succulents planted in mask jars
amika universe

join amika in being a friend to the planet

As a friend to the planet, it’s important to us that we continue to make responsible choices that st...
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voting infographic
amika universe

how to vote early this year

Over 200 million Americans can vote early in November’s General Election this year. For some states,...
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hand holiding blowout babe brush
how to

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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hair stylists posing together
pro

for the pros: how to up your Instagram game

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
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hydro rush intense moisture shampoo and conditioner and the kure bond repair shampoo and conditioner
how to

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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hydration collection
products

how to stay warm, hydrated, + happy during an East Coast winter

If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dar...
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hydro rush intense moisture mask and dream routine overnight hydration treatment
how to

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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nurses & doctors with amika products
amika universe

how to give back this holiday season

amika means friend in the language Esperanto. We're a friend to all, which means we’re always willin...
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smoothing collection on a glass shelf with a yellow background
how to

how to fight frizzy hair

fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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