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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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get the NYFW look: amika x Glen Oropeza at Alice + Olivia S/S 2026
sequins, stripes, and a crystal-crusted Lady Liberty the size of my apartment building — Alice + Oli...
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fall for these fall hair trends
the leaves are changing, PSL has a firm hold on our coffee order again, and we’re fully ready to emb...
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how to prevent static hair
feeling a little charged up about static electricity in hair? we get it. from fly aways and frizz, t...
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say goodbye to sun-damaged strands
summer may be wrapping up, but there’s a chance your hair might still be feeling it. you may not rea...
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meet NEW amika:aura hair and body mist
you asked. you hinted. and now it’s finally time to meet the most-requested product in amika history...
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brighten blonde, gray + silver tones with these pro tips
summer is coming to a close, and if you’re rocking blonde, gray, or silver strands, this may be welc...
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how to air dry your hair like a pro (without the frizz)
when it’s already hot out, air drying strands can be the way to go. and while we all love a big blow...
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all tangled up? here’s the detangling routine that actually works
no matter your hair type or texture, tangles can happen to all strands—and can turn brushing and sty...
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it’s a smooth hair summer
while summer might mean sunny beach days, park picnics, and rooftop happy hours, for your hair it ca...
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the best hydrating hair masks for all hair types
thirsty strands in need of serious moisture beyond the everyday hydrating shampoo? it's time for a m...
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how to get frizz-free, healthy-looking waves
wavy strands of the world, listen closely: maintaining your natural wave pattern so your hair always...
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your summer haircare survival guide
we love summer, but it can put your strands through it! head to our blog for tips on keeping your ha...
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