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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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phantom hydrating dry shampoo foam has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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flash instant shine mask: 60 seconds to shiny + soft hair
Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
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how to use the kure multi-task treatment to repair damaged hair
If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
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texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
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how to put dry hair to bed with our NEW overnight hydration treatment
It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
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which shampoo and conditioner is right for me?
have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...
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how to find the right mask for your hair type
Just like skin, everyone’s hair is different. What works for you might not necessarily work for some...
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the kure collection spotlight: how to fix damaged hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...
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the NEW wizard silicone-free detangling primer
Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
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drench your hair with NEW hydro rush intense moisture collection
Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...
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