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meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
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how to put dry hair to bed with our NEW overnight hydration treatment
It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
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which shampoo and conditioner is right for me?
have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...
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how to find the right mask for your hair type
Just like skin, everyone’s hair is different. What works for you might not necessarily work for some...
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the kure collection spotlight: how to fix damaged hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...
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the NEW wizard silicone-free detangling primer
Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
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drench your hair with NEW hydro rush intense moisture collection
Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...
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silken up dry conditioner has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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hair masking 101
Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...
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a PSA regarding perk up dry shampoo
Note: this blog post has been updated on 11/23/22 based on our most up-to-date testing.
As a trust...
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verifying amika's sustainability credentials with Provenance®
As amika continues moving forward on our sustainability journey, we want to ensure we’re keeping you...
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when to use perk up dry shampoo vs. perk up plus extended clean dry shampoo
Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the b...
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