Featured
meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner
big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
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latest from the blog
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how to
how to keep your blonde cool in summer
If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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new
un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version o...
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how to
how to quickly add volume to your hair
strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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how to
3 ways to prep your wedding hair
Dust off your something old, something new, something borrowed, and something new--wedding season is...
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featured
our award winning tool for the easiest beach waves
Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, ...
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products
what is sea buckthorn?
If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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how to
ride that summer hair wave all year round: NEW high tide jumbo deep waver
We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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pro
dream routine: our stylists sound off
As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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how to
multi-mask your way to the hair of your dreams
Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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how to
7 steps to a voluminous hair look
what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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amika universe
hair diaries; harry's relationship with their hair
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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how to
amika goes behind the scenes of the Met Gala 2023
photo: Getty Images + John Shearer
One of the biggest nights of fashion has come and gone once agai...
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