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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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what is sea buckthorn?
If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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how to
ride that summer hair wave all year round: NEW high tide jumbo deep waver
We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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products
dream routine: our stylists sound off
As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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how to
multi-mask your way to the hair of your dreams
Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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how to
7 steps to a voluminous hair look
what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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amika universe
hair diaries; harry's relationship with their hair
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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inspiration
amika goes behind the scenes of the Met Gala 2023
photo: Getty Images + John Shearer
One of the biggest nights of fashion has come and gone once agai...
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amika universe
A Letter to our Community: Allyship and our Company’s Promise
As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...
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how to
end-of-summer hydrated hair routine
August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
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how to
A-train: 5 steps to a bright blonde blowout
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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products
quench your strands with the best hydrating hair mask
We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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products
5 ways to cure your dry, winter hair woes
It’s only fitting that this article is currently being written on New York’s first official snow day...
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