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featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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Viewing 12 of 213 articles
how to
how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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how to
how to maintain your hair color and highlights
For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...
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products
what does a hair primer do?
let us guess: you already use a makeup primer, helping set the stage for the products and techniques...
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how to
This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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amika universe
what is sustainability?: how amika is trying to be more earth-friendly
For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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how to
scalp is skin too, how are you taking care of yours?
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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featured
beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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products
a scalp detox must-have for happy hair + scalp
we spend a lot of precious time (and money!) on our faces. you know the drill: cleanse, moisturize, ...
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how to
blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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amika universe
Support and Educational Resource for the LGBTQ+ Community and Allies
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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how to
how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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amika universe
an interview with amika’s sustainability specialist
Happy Earth Day! For those of you who know us, you know that going green is one of the top initiativ...
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