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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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amika universe

amika is officially B Corp certified!

Back in 2019, amika set a goal to be B Corp certified by 2024, then officially met that goal by beco...
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amika universe

amika is now certified Clean + Planet Positive at Sephora

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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products

a guide to amika’s heat protectants

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...
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amika universe

5 things Instagram made me buy

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...
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how to

3 date night hairstyles: Valentine's Day edition

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends...
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products

hair porosity 101

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...
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products

the kure intense repair mask vs. multi-task repair treatment

It’s time to set the record straight— what is the difference between the kure multi-task strength re...
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amika universe

how to clean your amika hair tools

you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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amika universe

7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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amika universe

Black-owned brands to shop

In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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amika universe

amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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pro

for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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