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meet NEW superfruit star lightweight styling oil

introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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superfruit star lightweight hair styling oil blog feature image
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sea buckthorn ingredient image
amika universe

everything you wanted to know about sea buckthorn berry

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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person's hair being washed with purple shampoo in hair salon
how to

how to maintain your icy blonde hair

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...
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wash + care value sets
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NEW amika value sets: wash your way to the ultimate hair routine

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...
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Colby Gallagher
how to

how an amika friend found her perfect routine for healthy hair

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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3d daily thickening treatment
products

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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sea buckthorn berry
amika universe

what is sea buckthorn berry? and how we're sourcing it sustainably

When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...
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perk up dry shampoo
products

the 10 perks of perk up dry shampoo

Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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Naeemah LaFond
pro

spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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texture collection
how to

texture collection spotlight: how to achieve the beach waves of your dreams

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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soulfood nourishing mask, vault color-lock shampoo and conditioner, and bust your brass cool blonde repair shampoo
how to

how to maintain your hair color this summer

photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highligh...
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reset pink charcoal scalp cleansing oil, soulfood nourishing mask, vault color-lock leave-in conditioner
how to

how to deeply cleanse your curls, coils, and kinks

photo by healthy_is_the_new_black Welcome to our curly hair routine series! Curls, coils, and kin...
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soulfood nourishing mask, the kure intense bond repair mask, and flash instant shine mask
how to

how to combat dry winter hair

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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