don't let your hair reach its breaking point

hair is made up of different kinds of bonds that impact the strength and elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, and more. damage leads to hair looking dull, damaged, frizzy, and unmanageable.

the bond cure technology used in the kure collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.

the kure collection, formulated with bond cure technology, targets all types of damage--from chemical, to mechanical, to natural breakage and environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.

the bond cure technology in the kure collection is formulated to target hydrogen bonds, the most abundant bonds in your hair. hydrogen bonds are the most fragile bonds in hair, and are damaged daily by heat styling, environmental stressors, manipulation, chemical treatments, and more. the kure collection targets all kinds of damage and strengthens hair to prevent future breakage. other bond building products on the market target less common types of hair bonds that may not require as much repair from different kinds of damage.

no! we’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new kure collection is 100% vegan and does not build up on hair when used as directed.

while the overuse of keratin can lead to brittle and weak hair, the kure collection uses vegan proteins that do not build up on hair or cause breakage when used as directed!