sea buckthorn


meet your superfruit soulmate
we've infused every single formula with our signature ingredient, sea buckthorn.


sea buckthorn-powered haircare
our signature superfruit is loaded with vitamin c, a, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.


a responsibly-sourced superfruit
as proud pals to the planet, we sustainably source our sea buckthorn from a socially + environmentally-responsible, certified organic farm, Puredia, on the Tibetan Plateau in western China.

sustainable sourcing
our pollution-free superfruit is harvested in a certified organic farm, where pesticides + plastic are prohibited. every farmer is trained in sustainable harvesting methods in harmony with the natural cycle.

social responsibility
Puredia, where we source our superfruit, has donated $1 million dollars to the Sea Buckthorn Fund for Poverty Alleviation to provide education to local children + boost ecotourism to encourage community engagement + preservation of biodiversity.


meet the wizard, one of our favorite superfruit heroes
this sea buckthorn-powered priming mist preps all hair types, protects against 450°F + nourishes for silky, shiny strands.





















