meet your superfruit soulmate
we've infused every single formula with our signature ingredient, sea buckthorn.
sea buckthorn-powered haircare
known as 1 of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin. sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
discover our superfruit soul
the essence of who we are + what we create.
sea buckthorn is the solution
1
what are lipids?
lipids help to make up the foundation of the hair structure and are crucial to protecting strands against damage + moisture loss.
2
why replenish lipids?
daily washing, UV exposure + chemical treatments can cause a loss of lipids in the hair structure which can lead to damage + unwanted frizz. no thanks.
3
how does sea buckthorn help?
our signature superfruit is packed with free fatty acids (lipids!), plus it's 70x stronger than vitamin C + has 3x more vitamin A than a carrot. talk about a powerhouse.
a responsibly-sourced superfruit
as proud pals to the planet, we sustainably source our sea buckthorn from a socially + environmentally-responsible, certified organic farm, Puredia, on the Tibetan Plateau in western China.
sustainable sourcing
our pollution-free superfruit is harvested in a certified organic farm, where pesticides + plastic are prohibited. every farmer is trained in sustainable harvesting methods in harmony with the natural cycle.
social responsibility
Puredia, where we source our superfruit, has donated $1 million dollars to the Sea Buckthorn Fund for Poverty Alleviation to provide education to local children + boost ecotourism to encourage community engagement + preservation of biodiversity.
meet the wizard, one of our favorite superfruit heroes
this lipid-replenishing, sea buckthorn-powered priming mist preps all hair types, protects against 450°F + nourishes for silky, shiny strands.
