shop by collection
11 collections created for every hair type, texture and style. there's something for everyone, so shop by collection to find your ideal hair products - feel free to mix + match.
FOR FINE-MEDIUM HAIR TYPES 1-3C
shine collection
get shiny hair from every angle. boost your shine by 45%* now with the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
*clinically proven, when used as a system
FOR DRY, TEXTURED, OR COARSE HAIR TYPES 2A-4C
hydration collection
drench your hair with 3x more hydration* with the new silicone-free hydro rush intense moisture collection.
*clinically tested, dream routine and lic tested individually, shampoo and conditioner tested as a system.
ALL HAIR TYPES 1-4C
detox collection
hit reset: cleanse, exfoliate, remove build-up + excess oil for a total scalp + hair refresh.
FOR FINE TO MEDIUM HAIR TYPES 1-2C
signature collection
It's called signature for a reason...packed with vitamins + antioxidants, these tried and true products are here to nourish and soften for healthier-looking strands.
FOR DRY, DAMAGED HAIR
repair collection
don't let your hair reach its breaking point. our repair lineup is clinically proven to target damage, strengthen hair, and reduce breakage.
FOR BLONDES, GRAYS + SILVERS
blonde collection
it's blonde maintenance made easy. this collection repairs damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.
VOLUME THAT PACKS A PERFORMANCE
volume collection
take center stage with a NEW routine for instant + all day volume.*
*based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.
FOR PROTECTION AGAINST HUMIDITY
smooth collection
achieve the smooth hair of your (velveteen) dreams. this smoothing collection fights frizz and is formulated with time-released humidity protection.
FOR PROLONGING YOUR STYLE
hold collection
from flexible to "you're not going anywhere" crunch-free formulas made to prolong your style.
FOR FLAT OR FINE HAIR
texture collection
create effortless styles from tousled tresses to beachy waves — no bed or beach needed.
FOR CURLY HAIR
curl collection
your best curlfriend. these moisturizing stylers define and smooth for bouncy, enhanced curls + coils.
we were kind & clean before it was a thing
highly effective, clean formulas without sulfates (SLS, SLES, ALS), para-bens aluminum starch and over 1,300 questionable ingredients.