shop by collection

12 collections created for every hair type, texture and style.

there's something for everyone, so shop by collection to find your ideal hair products - feel free to mix + match.

signature collection on a pink counter with an orange tile background

signature nourishing collection

amika strength repair collection products: the kure shampoo, conditioner, mask, and multi-task treatment, the closer split-end sealer, and midnight mender overnight strength repair treatment

strength collection

image of our bust your brass collection. image includes bust your brass cool blonde strength repair shampoo 9.2 fl. oz, bust your brass cool blonde strength repair conditioner 9.2 fl. oz, and the bust your brass toning + strength repair mask 8 fl. oz.

amika blonde collection

hydration collection

Image of the update anti-frizz collection. from left to right: smooth over frizz-fighting treatment, forget frizz anti-frizz shampoo, forget frizz anti-frizz conditioner, frizz-me-not hydrating anti-frizz treatment, and the shield anti-humidity spray.

anti-frizz / smooth collection

for color-treated fine to medium hair (1-3c)

the protector collection

always-on protection. always-vibrant color. prevent color fade for up to 40* washes + get 14x stronger hair with the protector shampoo, conditioner + treatment.

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*clinically proven.

amika anti-frizz/ smoothing collection products in front of a pink illuminated background

FOR PROTECTION AGAINST HUMIDITY

smooth collection

lock in moisture + lock out frizz for up to 72 hours* with our collection of anti-frizz hair products.

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*clinically proven.

NOURISH + MOISTURIZE

signature collection

It's called signature for a reason...packed with vitamins + antioxidants, these tried and true products are here to nourish and soften for healthier-looking strands.

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amika's the kure strength repair collection sits on a yellow countertop

FOR DRY, DAMAGED HAIR

strength collection

our strengthening lineup is clinically proven to target damage, strengthen hair + reduce breakage.* *clinically proven with continued use.

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FOR DRY, TEXTURED, OR COARSE HAIR TYPES 2A-4C

hydration collection

drench your hair with 3x more hydration* with the new silicone-free hydro rush intense moisture collection. *clinically tested, dream routine and lic tested individually, shampoo and conditioner tested as a system.

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VOLUME THAT PACKS A PERFORMANCE

volume collection

take center stage with a routine for instant + all day volume.* *based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.

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FOR CURLY HAIR

curl collection

your best curlfriend. these moisturizing stylers define and smooth for bouncy, enhanced curls + coils.

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FOR FINE-MEDIUM HAIR TYPES 1-3C

shine collection

get shiny hair from every angle. boost your shine by 45%* now with mirrorball high shine + protect antioxidant shampoo and conditioner *clinically proven, when used as a system

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blonde collection product line with combs and clips

FOR BLONDES, GRAYS + SILVERS

blonde collection

it's blonde maintenance made easy. this collection strengthens damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.

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FOR PROLONGING YOUR STYLE

hold collection

from flexible to "you're not going anywhere" crunch-free formulas made to prolong your style.

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FOR FLAT OR FINE HAIR

texture collection

create effortless styles from tousled tresses to beachy waves — no bed or beach needed.

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we were kind & clean before it was a thing

highly effective, clean formulas without sulfates (SLS, SLES, ALS), para-bens aluminum starch and over 1,300 questionable ingredients.