shop by hair concern

target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.

the wizard detangling primer
products

the NEW wizard silicone-free detangling primer

Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
readArticle
dream routine overnight hydrating treatment on nightstand
products

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
readArticle
texture collection versus volume collection
products

texture vs. volume: the truth behind that oomph

So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift...
readArticle
perk up dry shampoo
products

got grit dry texture paste has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle