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target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.

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a frizz-fighting routine right for you
seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...
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products
the kure collection spotlight: how to fix damaged hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...
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how to
how to deeply moisturize your curls, coils + kinks
Welcome to our curly hair routine series!
Textured hair needs 4 main things to thrive: styling, str...
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how to
how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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