shop by hair concern

target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.

shine collection

amika red haired model wearing a purple shirt in front of an orange background

color care + maintenance

model holding power hour curl refreshing spray next to their hair

curl care

Image of the update anti-frizz collection. from left to right: smooth over frizz-fighting treatment, forget frizz anti-frizz shampoo, forget frizz anti-frizz conditioner, frizz-me-not hydrating anti-frizz treatment, and the shield anti-humidity spray.

anti-frizz / smooth control

heat protection

hold collection

model holding hydro rush intense moisture leave-in conditioner

hydrate

amika strength repair collection products: the kure shampoo, conditioner, mask, and multi-task treatment, the closer split-end sealer, and midnight mender overnight strength repair treatment

strength repair collection: for dry, damaged hair

amika reset clarifying gel shampoo, cooling gel conditioner and pink charcoal scalp cleaning oil on white tile countertop and pink til background

how to

how to fight frizzy hair

fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...

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products

the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...

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hydration collection and curl collection products in a shopping basket

how to

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series! Textured hair needs 4 main things to thrive: styling, str...

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soulfood nourishing mask, the kure intense bond repair mask, and flash instant shine mask

how to

how to combat dry winter hair

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...

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