shop by hair concern

target hair woes + bring strands back to life. shop by hair concern to find hair care curated to your needs, from dry hair to scalp care - find your match.

smoothing collection on a glass shelf with a yellow background
how to

how to fight frizzy hair

fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
readArticle
repair collection
products

the kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...
readArticle
hydration collection and curl collection products in a shopping basket
how to

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series! Textured hair needs 4 main things to thrive: styling, str...
readArticle
soulfood nourishing mask, the kure intense bond repair mask, and flash instant shine mask
how to

how to combat dry winter hair

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
readArticle