anti-frizz / smooth control

a stylist applies amika's frizz-me-not hydrating anti-frizz treatment spray to a person with curly hair in a pink salon environment

3 days of smooth.* 0 days of frizz.

frizz-me-not treatment is heat-activated to lock in over a weekend’s worth* of glossy, humidity-proof hair.
*clinically proven.
  • forget frizz | anti-frizz shampoo
    forget frizz

    anti-frizz shampoo

    Rated 4.7 out of 5 stars. 424 reviews.
    CAD$41.00 -CAD$109.00
  • forget frizz | anti-frizz conditioner
    forget frizz

    anti-frizz conditioner

    Rated 4.8 out of 5 stars. 459 reviews.
    CAD$41.00 -CAD$109.00
  • frizz-me-not | hydrating anti-frizz treatment
    frizz-me-not

    hydrating anti-frizz treatment

    Rated 4.8 out of 5 stars. 573 reviews.
    CAD$20.00 -CAD$44.00
  • the shield | anti-humidity spray
    the shield

    anti-humidity spray

    Rated 4.7 out of 5 stars. 1959 reviews.
    CAD$20.00 -CAD$46.00
  • hair blow dry brush 2.0 | 2-in-1 hair styling tool
    hair blow dry brush 2.0

    2-in-1 hair styling tool

    Rated 3.7 out of 5 stars. 227 reviews.
    CAD$139.00
  • smooth over | frizz-fighting treatment hair mask
    smooth over

    frizz-fighting treatment hair mask

    Rated 4.8 out of 5 stars. 110 reviews.
    CAD$49.00
  • velveteen dream | smoothing balm
    velveteen dream

    smoothing balm

    Rated 4.8 out of 5 stars. 1139 reviews.
    CAD$44.00
  • superfruit star | lightweight hair styling + heat defense oil
    superfruit star

    lightweight hair styling + heat defense oil

    Rated 4.9 out of 5 stars. 641 reviews.
    CAD$32.00 -CAD$46.00
  • frizz fighting heroes | smoothing routine set
    save$31
    NEW
    frizz fighting heroes

    smoothing routine set

    Rated 5.0 out of 5 stars. 1 reviews.
    CAD$50.00CAD$81.00
  • super-sized frizz fighters set | anti-frizz shampoo, conditioner + treatment
    save$26
    super-sized frizz fighters set

    anti-frizz shampoo, conditioner + treatment

    Rated 4.8 out of 5 stars. 6 reviews.
    CAD$236.00CAD$262.00
  • blowout babe | protect, smooth + extend set
    save$35
    blowout babe

    protect, smooth + extend set

    CAD$199.00CAD$234.00
  • frizz fighters set | anti-frizz shampoo, conditioner + treatment
    NEW
    frizz fighters set

    anti-frizz shampoo, conditioner + treatment

    Rated 4.9 out of 5 stars. 67 reviews.
    CAD$76.00
  • the wizard | detangling primer
    the wizard

    detangling primer

    Rated 4.9 out of 5 stars. 3916 reviews.
    CAD$23.00 -CAD$86.00
  • the wizard | silicone-free detangling primer
    the wizard

    silicone-free detangling primer

    Rated 4.8 out of 5 stars. 1338 reviews.
    CAD$23.00 -CAD$46.00
  • top gloss | shine spray
    top gloss

    shine spray

    Rated 4.7 out of 5 stars. 263 reviews.
    CAD$42.00
close up of a woman's blonde, wavy hair

forecast: great hair all summer

you’ve got better things to do than fight frizz. these stylist-curated bundles have humidity handled for every style.
frizz-me-not frizz-me-not hydrating anti-frizz treatment
forget frizz forget frizz anti-frizz shampoo
frizz-me-not frizz-me-not hydrating anti-frizz treatment
forget frizz forget frizz anti-frizz conditioner
say hello to glossy, humidity-proof hair
Image of the forget frizz shampoo and conditioner against a hot pink background.
up to 74%
less frizz for 3 days in high humidity*
*clinically proven
Image of the frizz-me-not treatment against a hot pink background.
0x more hydration*
*clinically proven
Image of the frizz-me-not treatment against a hot pink background.
smooths frizz for 3 days*
*clinically proven
Image of the smooth over frizz-fighting treatment against a hot pink background.
2.2x smoother hair
that lasts up to 72 hours*
*clinically proven
Cream background
the wizard silicone-free detangling primer spraying in front of an orange background

a styler for every strand

in search of smooth? looking for the perfect heat-protectant? need to de-frizz fast? we’ve got a styler for you.

frizz happens

but it’s easier than you think to fight frizz + win. these 2 simple steps keep strands smooth.

image of forget frizz wash duo surrounded by its key ingredients. key ingredients include sea buckthorn, water lily extract, and extended humidity shield. background is a pink and orange gradient.
1
NEW forget frizz anti-frizz shampoo + conditioner
cleanse + condition with this wash care duo for up to 74% less frizz for 3 days in high humidity.*
image of frizz-me-not surrounded by its key ingredients. key ingredients include sea buckthorn and extended humidity shield. background is a pink and orange gradient.
2
NEW frizz-me-not hydrating anti-frizz treatment
mist on damp hair of any texture + blow it out sleek + straight or diffuse for silkier curls.

*CLINICALLY PROVEN

find the frizz routine for your hair type

your hair, your rules—choose the routine that gives your strands exactly what they need.

  • 1

    step 1

    nourish + cleanse

    normcore
    normcore

    signature shampoo

    leaves hair 7x more conditioned*

    94% agree normcore gently cleanses hair without stripping moisture**

    $39.00

  • 2

    step 2

    soften + nourish

    normcore
    normcore

    signature conditioner

    leaves hair 7x more conditioned*

    shea butter provides deep nourishment + softness

    $39.00

  • 3

    step 3

    smooth + seal

    smooth over
    smooth over

    frizz-fighting treatment hair mask

    instantly reduces frizz by 73%**

    creates 2.2x smoother hair that lasts 72 hours**

    $49.00

  • 4

    step 4

    seal + protect

    the shield
    the shield

    anti-humidity spray

    protects hair from heat styling- 450° f/ 230°c heat

    maintain frizz-free styles for 24 hours**

    $46.00

*CLINICALLY PROVEN WHEN USING SHAMPOO + CONDITIONER TOGETHER AS A SYSTEM
**CLINICALLY PROVEN

FAQ

what hair type is the smoothing collection best for?

the smoothing collection is best for frizz-prone, medium-thick hair types 2a-4c.

what is the difference between forget frizz + velveteen dream?

while velveteen dream has some frizz-reduction benefits, forget frizz are hydrating formulas that are clinically proven to reduce frizz by up to 74% for up to 72 hours.*

what changed in formulation that made forget frizz color-safe vs. velveteen dream?

velveteen dream is suitable for color-treated hair but forget frizz is clinically proven to be safe for color-treated hair.​

if I use forget frizz + frizz-me-not together does it intensify the benefits?

forget frizz + frizz-me-not can be used together for combined benefits of smoothing, hydration + heat protection. ​

what's the difference between the shield + frizz-me-not?

frizz-me-not is a 2-in-1 styling treatment + leave-in conditioner applied to clean, damp hair prior to heat styling. the shield is best applied to dry hair prior to touch-ups or as a finishing spray to lock in your style.

after using smooth over frizz-fighting treatment, do i need to use a heat protectant before heat styling?

yes, we recommend using the shield anti-humidity spray prior to heat styling for the best results.

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more about our smooth / anti-frizz collection

lock in moisture + lock out frizz for up to 72 hours* with our collection of anti-frizz hair products featuring frizz-me-not hydrating anti-frizz treatment + forget frizz anti-frizz shampoo + conditioner. no matter what your hair type is—whether it be curly hair, wavy hair + everything in between—we have a frizz control solution for you. start your smooth in the shower with forget frizz shampoo + conditioner, a wash duo that’s clinically proven to seal in smooth hair for long-lasting results while blocking out humidity. before styling, spritz on frizz-me-not hydrating anti-frizz treatment, a 2-in-1 treatment + leave-in conditioner that creates a silky shield on the hair for long-lasting frizz control, manageability + added hydration for dry hair types. if you’re not feeling frizz, leave frizzy hair in the rearview with this clinically-tested smoothing routine.


*clinically proven.