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normcore
signature shampoo

4.8
Rated 4.8 out of 5 stars
2,945 Reviews
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.
1
available over $35

forever friend

refillable shampoo bottle

refillable + reusable shampoo bottle made with BPA-free and EA-free Eastman Tritan ™️ plastic. holds 300ml / 10oz

takeMeThere

product details

what is normcore signature shampoo?

packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

who it’s for

fine to medium hair types 1-2c

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

  • leaves hair 7x more conditioned*.
  • Coconut Acid - provides excellent lathering + conditioning.
  • 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

*clinically proven when using shampoo + conditioner together as a system.

**based on a consumer at-home test of 51 participants.

how to use?
steps
  1. massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
  2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
  3. for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
  4. use as part of your wash care routine.
ingredients
key ingredients
  • coconut acid - helps to provide excellent lathering and conditioning.
  • sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
  • *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor
full ingredients

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene


please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

ingredients explained

where it's made

usa

sustainability

contains recycled material: 1 l / 33.8 oz , 275 ml / 9.2 oz , and 60 ml / 2 oz contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

reduction strategy: 500 ml / 16.9 oz uses less material than our standard bottles. when combined with our forever bottles you support a refill model, which helps us produce less material overall.

HOW TO RECYCLE
Climate NeutralB Corporation
color safe iconcolor safecruelty free iconcruelty freeno gluten contributors iconno gluten contributors*keratin safe iconkeratin safeno mineral oil iconno mineral oilparaben free iconparaben freesulfate free iconsulfate freevegan iconvegan certified
hira: lathering up with normcore shampoo + conditioner

word on the street

"lightweight hydration, sure to change the way your hair looks and feels"

- Oprah Daily

"a satisfying cleanse while moisturizing"

- Women's Health

"Bonus points for the sea buckthorn"

- Cosmopolitan

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FAQ

what is the difference between normcore signature shampoo and mirrorball high shine + protect antioxidant shampoo?

if you're looking for ways to boost shine and focus on color-treated hair, mirrorball will do the trick!​ for lightweight moisture, nourishment, and softness, reach for normcore.

is this color safe?

yes, normcore signature shampoo is suitable for color treated hair.

is this safe for keratin, brazilian, or other chemically treated hair?

yes, normcore signature shampoo is suitable for chemically treated hair.

what is the amika signature scent?

our signature scent is a proprietary blend of orange and grapefruit blossom mixed with sandalwood spice, geranium and rose. hints of amber, tonka bean and vanilla round off the blend to leave you smelling like amika all day long.