Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Product image
Sold out

normcore
signature shampoo

4.8
Rated 4.8 out of 5 stars
2,795 Reviews
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.
available over $35

forever friend

refillable shampoo bottle

refillable + reusable shampoo bottle made with BPA-free and EA-free Eastman Tritan ™️ plastic. holds 300ml / 10oz

takeMeThere

product details

color safe iconcolor safecruelty free iconcruelty freeno gluten contributors iconno gluten contributors*keratin safe iconkeratin safeno mineral oil iconno mineral oilparaben free iconparaben freesulfate free iconsulfate freevegan iconvegan certified
hira: lathering up with normcore shampoo + conditioner

word on the street

"lightweight hydration, sure to change the way your hair looks and feels"

- Oprah Daily

"a satisfying cleanse while moisturizing"

- Women's Health

"Bonus points for the sea buckthorn"

- Cosmopolitan

works well with...

signature collection
products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
readArticle
cleanical shampoo range
products

the best shampoo and conditioner for your hair

The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair w...
readArticle
the kure shampoo and conditioner, hydro rush shampoo and conditioner, and normcore shampoo and conditioner
products

which shampoo and conditioner is right for me?

As haircare specialists, we know the first and most important step of any hair routine is shampoo an...
readArticle
sea buckthorn berry
amika universe

5 quirky but true facts about sea buckthorn berry

Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the ...
readArticle

FAQ