what it is

our normcore signature shampoo that gently cleanses all hair types.

who it’s for

for fine to medium hair types 1-2c

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration + results in clean, soft + shiny strands.

• Coconut Acid - provides excellent lathering and conditioning.
• works on all hair types - no matter what type of hair you have, our signature shampoo works its magic on anyone, resulting in refreshed, lustrous locks.
• suitable for chemical + color treated hair - feel free to get all the brazilian + keratin treatments and color you desire!

where it's made

USA

key ingredients

• coconut acid - helps to provide excellent lathering and conditioning.
• sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
• *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Steps

• wet hair and massage from roots to ends.
• rinse and follow with normcore signature conditioner or soulfood nourishing mask.