![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/products/amika_220113_normcore_shampoo_275ml_PDP_0381-RGB-trans-shadow-1500x1500.png?v=1654527198&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/products/normcore-signature-shampoo_amika_texture_0144.jpg?v=1654527198&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/products/amika_220228_PDP_Signature_Collection_Shampoo_1L_3335-RGB-trans-shadow-2000x2000.png?v=1680285414&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/products/1-PDPImage.png?v=1680285414&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/products/amika_220216_Normcore_shampoo_60ML_PDP_2161-RGB-trans-shadow-2000x2000_1.png?v=1677776150&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/02Normcore_BA_Front_2000x2000_9e652ed7-3abe-4d8f-846e-b03e649e97d4.jpg?v=1683832664&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/05-Normcore_BA_Back_2000x2000_f6287ce1-c5aa-454e-bbe4-82b1430d6192.jpg?v=1683832699&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/2538767_6.png?v=1689346262&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/08_22888fe6-8800-4b8e-8ccf-ecec7e647db3.png?v=1689346262&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/09_13e919f2-4f7e-4bcf-9b20-f0f55b62159b.png?v=1689346262&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/07amika_230303_Sh_Co_Comparison_Chart_Repurpose_2000x2000_V2_1_1e05852d-eace-46a6-8ded-b114e1497d40.jpg?v=1689346262&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/03Normcore_Ingredients_2000x2000_8a61c692-0339-492f-937e-b9eb928fb959.png?v=1689346262&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/Fragrance_Desktop_Infographic_signature_scent.png?v=1718650053&width=100&height=93&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/10AllSC_FreeFrom_2000x2000_V1_ad91a935-7b7a-438a-8b3d-cb74ae6dd0d2.png?v=1718639823&width=100&height=100&crop=center)
![Product image](https://cdn.shopify.com/s/files/1/0550/6970/4372/files/04Normcore_ClinicalClaims_2000x2000_62c348d8-4386-43cb-b0fc-f39c7d6a4198.png?v=1718639823&width=100&height=100&crop=center)
Sold out
normcore
signature shampoo
Rated 4.8 out of 5 stars
2,798 Reviews
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.
available over $35
![](https://cdn.shopify.com/s/files/1/0550/6970/4372/products/amika_221107_PDP_ForeverFriend_Tritan_Refill_Shampoo_300ml_orange_pump_0609-RGB-trans-shadow-2000x2000.png?v=1676065900&width=100&crop=center)
forever friend
refillable shampoo bottle
refillable + reusable shampoo bottle made with BPA-free and EA-free Eastman Tritan ™️ plastic. holds 300ml / 10oz
takeMeThereproduct details
hira: lathering up with normcore shampoo + conditioner
word on the street
"lightweight hydration, sure to change the way your hair looks and feels"
- Oprah Daily
"a satisfying cleanse while moisturizing"
- Women's Health
"Bonus points for the sea buckthorn"
- Cosmopolitan
works well with...
![signature collection](https://cdn.sanity.io/images/3x9887l8/can/26e84b51f0a785072d728fcfdf4de3f5537d4280-855x500.jpg)
products
signature collection spotlight: not so basic basics
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
readArticle![cleanical shampoo range](https://cdn.sanity.io/images/3x9887l8/can/f9dcd1ceca1d3df4af9a648a0c32620094429c50-2048x1198.jpg)
products
the best shampoo and conditioner for your hair
The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair w...
readArticle![the kure shampoo and conditioner, hydro rush shampoo and conditioner, and normcore shampoo and conditioner](https://cdn.sanity.io/images/3x9887l8/can/f5ee9779621b10da1c47e76329392824095bb6e5-855x500.webp)
products
which shampoo and conditioner is right for me?
As haircare specialists, we know the first and most important step of any hair routine is shampoo an...
readArticle![sea buckthorn berry](https://cdn.sanity.io/images/3x9887l8/can/297771c9c1192bca1f77ce57300613b4e0e6b2d0-855x500.jpg)
amika universe
5 quirky but true facts about sea buckthorn berry
Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the ...
readArticle