featured
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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featured
get the NYFW look: amika x Evanie Frausto at Sandy Liang F/W 2025
picture this: you’re fresh off the subway, bundled in layers, and your strands are tousled from the ...
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featured
how to get Chappell Roan’s award show style
we’ve got the scoop on the steps and formulas Chappell Roan's stylist, Dom Forletta, used to style C...
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new
Fall 2024 recipients are in: Beauty Changes Lives x amika
amika has always championed diversity and inclusivity, but as we grew increasingly aware of the ineq...
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new
a hair styling oil for every concern
in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...
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amika universe
where we’re at (and where we’re going!)
an update on our Diversity, Equity, and Inclusion efforts
at amika, we're committed to cultivating ...
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new
the ultimate guide to amika hair care gift sets: a holiday gift for every hair type!
it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...
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amika universe
our 2024 sustainability + social responsibility report is in!
let’s be honest…when it comes to the environment, the beauty industry can be an ugly place. we took ...
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amika universe
amika x 4ocean: making waves for a cleaner planet
as a friend to all hair and a proud pal to the planet, we’re continuously seeking out ways to reduce...
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amika universe
meet us in the amikaverse: experience amika in roblox
prepare to blast off into the amikaverse! we’re launching our first-ever video game experience on Ro...
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products
4 perk up dry shampoo questions, answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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products
3 reasons why our community loves soulfood nourishing mask
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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