featured

amika x 4ocean: making waves for a cleaner planet

as a friend to all hair and a proud pal to the planet, we’re continuously seeking out ways to reduce...
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amika universe

amika x 4ocean: making waves for a cleaner planet

as a friend to all hair and a proud pal to the planet, we’re continuously seeking out ways to reduce...
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amika universe

meet us in the amikaverse: experience amika in roblox

prepare to blast off into the amikaverse! we’re launching our first-ever video game experience on Ro...
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amika's new holiday value sets
New

a galactic guide to our holiday gift sets

transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to o...
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perk up dry shampoo
products

4 perk up dry shampoo questions, answered

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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soulfood nourishing mask jars
products

3 reasons why our community loves soulfood nourishing mask

We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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bust your brass cool blonde repair shampoo, conditioner, and mask
how to

4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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wash + care value sets
how to

NEW amika value sets: wash your way to the ultimate hair routine

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...
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3d daily thickening treatment
products

meet amika's 3D daily thickening treatment

You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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perk up dry shampoo
products

the 10 perks of perk up dry shampoo

Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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Amika Fadeblock Pre-Shampoo Color Seal before and after
how to

how to maintain your hair color and highlights

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...
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the wizard detangling primer
how to

what does a hair primer do?

Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer fo...
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vintage hair salon
featured

beach wave fails and how to avoid them

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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