at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...

we’ve all felt it: that I-can-conquer-the-world confidence when you leave the salon chair. stylists ...

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...

Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...

An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our sty...

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runw...

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...