smooth over frizz-fighting treatment
products

a frizz-fighting routine right for you

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...
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shelfie with different amika products
products

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
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hydro rush intense moisture leave-in conditioner
how to

how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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person holding hydro rush intense moisture shampoo and conditioner
products

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
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model sitting outside in the summer
how to

sun + sand while protecting your strands

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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voting infographic
amika universe

how to vote early this year

Over 200 million Americans can vote early in November’s General Election this year. For some states,...
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hand holiding blowout babe brush
how to

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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hydro rush intense moisture shampoo and conditioner and the kure bond repair shampoo and conditioner
how to

how to tell if your hair is dry or damaged

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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hydro rush intense moisture mask and dream routine overnight hydration treatment
how to

how to moisturize your hair

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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smooth collection
how to

how to fight frizzy hair

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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hydration collection and curl collection products in a shopping basket
how to

how to deeply moisturize your curls, coils + kinks 

Welcome to our curly hair routine series! Textured hair needs 4 main things to thrive: styling, str...
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soulfood nourishing mask, hydro rush intense moisture mask, and the kure bond repair mask
how to

how to deep condition your hair

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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