If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...

Over 200 million Americans can vote early in November’s General Election this year. For some states,...

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months ...

Welcome to our curly hair routine series! Textured hair needs 4 main things to thrive: styling, str...

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...