at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...

à la recherche de mèches soyeuses? à la recherche de la routine parfaite pour lutter contre les fris...

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...

Over 200 million Americans can vote early in November’s General Election this year. For some states,...

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...

Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...

fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...