Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
shop all
best sellers
anti-frizz smoothing routineNEW
perk up dry shampoos
normcore
blowout babe
last chance
collections
blonde
curl
detox
hold
hydration
strength repair
color + shine
signature
anti-frizz + smoothUPGRADED
texture
volume
product type
dry shampoo
heat protection
hair oils
masks
accessories + merch
newDISCOVER
shampoos + conditioners
styling
tools
travel
treatments
value setsSAVE
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair typequiz
hair concern
add shine
color care
curl care
anti-frizz + smooth control
heat protection
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator​
shop all
rewards
hair quiz
about
our story
our superfruit soul
giving back
recycle
sustainability
blog
pro
carry us
pro site
education
subscribe + save 10%
all productsbestsellershair quiznewshampoos + conditionersstylingtoolsvalue setsmasks + treatmentlast chancemerch
  • home
  • hair quiz
amika model holding normcore signature shampooamika model holding normcore signature shampoo

discover the hair routine you’ll love

revamp your hair days with ace, our virtual hair expert assistant. find your perfect-fit products so you can love all your hair days.
signature collection on a pink counter with an orange tile background
signature nourishing collection
amika strength repair collection products: the kure shampoo, conditioner, mask, and multi-task treatment, the closer split-end sealer, and midnight mender overnight strength repair treatment
strength repair collection: for dry, damaged hair
hydration collection product line being sprayed with water
hydration collection
shine collection
shine collection
curl collection
curl collection
amika volume collection products
volume collection
Image of the update anti-frizz collection. from left to right: smooth over frizz-fighting treatment, forget frizz anti-frizz shampoo,  forget frizz anti-frizz conditioner, frizz-me-not hydrating anti-frizz treatment, and the shield anti-humidity spray.
anti-frizz hair products: frizz control serums + shampoos
hold collection
hold collection
texture collection
texture collection
detox collection
detox collection
image of our bust your brass collection. image includes bust your brass cool blonde strength repair shampoo 9.2 fl. oz, bust your brass cool blonde strength repair conditioner 9.2 fl. oz, and the bust your brass toning + strength repair mask 8 fl. oz.
blonde collection
form.title
form.subtitle

form.email.terms

form.general.terms

talk to us
help center
hair quiz
help
order status
FAQ
returns
tool registration
warranty
safety data sheet
pro
carry us
education
salon loyalty
brand protection
about us
our story
meet our superfruit ingredient - sea buckthorn
the strand blog
giving back
HairToStay
recycle
sustainability
join us
careers
store locator

© 2025 AMIKA. ALL RIGHTS RESERVED. PRIVACY POLICY & TERMS OF USE

AND IF YOU STILL DON’T KNOW WHERE TO GO CHECK OUT OUR SITEMAP

giftCard

© 2025 AMIKA. ALL RIGHTS RESERVED. PRIVACY POLICY & TERMS OF USE

AND IF YOU STILL DON’T KNOW WHERE TO GO CHECK OUT OUR SITEMAP