Skip to content
FREE SHIPPING ON ORDERS $55+ AFTER DISCOUNTS APPLIED
FREE - ADD 1 COOLER BAG TO $150+ ORDERS
CHOOSE 1 FREE SAMPLE W/ EVERY ORDER
shop all
best sellers
perk up dry shampoos
blowout babe
big hit volume shampoo + conditioner
NEW
the kure
last chance
collections
blonde
curl
detox
hold
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
masks
accessories + merch
new
shampoos + conditioners
styling
tools
travel
treatments
body
value sets
SAVE
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protection
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
shop all
hair quiz
about
our story
our superfruit soul
giving back
recycle
sustainability
blog
pro
carry us
pro site
education
0
all products
best sellers
hair quiz
new
shampoos + conditioners
styling
tools
value sets
masks + treatment
last chance
merch
home
hair quiz
discover the hair routine you’ll love
revamp your hair days with ace, our virtual hair expert assistant. find your perfect-fit products so you can love all your hair days.
signature nourishing collection
repair collection: for dry, damaged hair
hydration collection
shine collection
curl collection
volume collection
smooth collection
hold collection
texture collection
detox collection
blonde collection