amika models holding shampoo and conditioner bottles in front of cream tile background

every haircare routine needs a hero

conquer every concern with clinically proven shampoos + conditioners.​ share your hair goals + get a personalized plan in just a few clicks.
  • product image of amika big hit volumizing shampoo in 275 ml / 9.2 fl oz size
    NEW
    big hit

    volumizing shampoo

    4.8
    Rated 4.8 out of 5 stars
    198 Reviews
    CA$39.00
    -
    CA$105.00
  • product image of amika big hit volumizing conditioner in 275 ml / 9.2 fl oz size
    NEW
    big hit

    volumizing conditioner

    4.8
    Rated 4.8 out of 5 stars
    196 Reviews
    CA$39.00
    -
    CA$105.00
  • normcore

    signature shampoo

    4.8
    Rated 4.8 out of 5 stars
    2,986 Reviews
    CA$14.00
    -
    CA$88.00
  • normcore

    signature conditioner

    4.9
    Rated 4.9 out of 5 stars
    2,660 Reviews
    CA$14.00
    -
    CA$88.00
  • mirrorball

    high shine + protect antioxidant shampoo

    4.6
    Rated 4.6 out of 5 stars
    528 Reviews
    CA$36.00
    -
    CA$94.00
  • mirrorball

    high shine + protect antioxidant conditioner

    4.8
    Rated 4.8 out of 5 stars
    390 Reviews
    CA$17.00
    -
    CA$94.00
  • image of the 9.2oz / 275ml kure strength repair shampoo.
    the kure

    strength repair shampoo

    4.9
    Rated 4.9 out of 5 stars
    1,685 Reviews
    CA$18.00
    -
    CA$105.00
  • image of the 9.2oz / 275ml kure strength repair conditioner.
    the kure

    strength repair conditioner

    4.9
    Rated 4.9 out of 5 stars
    1,362 Reviews
    CA$18.00
    -
    CA$105.00
  • hydro rush

    moisture conditioner for dry hair

    4.8
    Rated 4.8 out of 5 stars
    694 Reviews
    CA$17.00
    -
    CA$94.00
  • hydro rush

    intense moisture shampoo

    4.8
    Rated 4.8 out of 5 stars
    806 Reviews
    CA$17.00
    -
    CA$94.00
  • image of bust your brass cool blonde strength repair shampoo 9.2oz / 275ml.
    bust your brass

    cool blonde strength repair shampoo

    4.9
    Rated 4.9 out of 5 stars
    866 Reviews
    CA$39.00
    -
    CA$105.00
  • image of the bust your brass cool blonde strength repair conditioner 9.2oz / 275ml.
    bust your brass

    cool blonde strength repair conditioner

    4.9
    Rated 4.9 out of 5 stars
    589 Reviews
    CA$18.00
    -
    CA$105.00
  • amika 3D volume and thickening conditioner bottle 9.2 oz / 275 ml
    3D

    volume and thickening conditioner

    4.8
    Rated 4.8 out of 5 stars
    979 Reviews
    CA$39.00
    -
    CA$105.00
  • velveteen dream

    smoothing shampoo

    4.8
    Rated 4.8 out of 5 stars
    1,734 Reviews
    CA$39.00
    -
    CA$105.00
  • velveteen dream

    smoothing conditioner

    4.8
    Rated 4.8 out of 5 stars
    1,828 Reviews
    CA$39.00
    -
    CA$105.00
  • reset

    clarifying + cleansing gel shampoo

    4.8
    Rated 4.8 out of 5 stars
    756 Reviews
    CA$39.00
  • image of amika reset cooling gel conditioner in 200 ml / 6.7 US fl oz size
    reset

    cooling gel conditioner

    4.7
    Rated 4.7 out of 5 stars
    526 Reviews
    CA$39.00
  • forever friend

    refillable shampoo bottle

    4.7
    Rated 4.7 out of 5 stars
    127 Reviews
    CA$16.00
  • forever friend

    refillable conditioner bottle

    4.7
    Rated 4.7 out of 5 stars
    135 Reviews
    CA$16.00
  • save$27
    moisture magnet

    hydration wash + care hair set

    4.8
    Rated 4.8 out of 5 stars
    257 Reviews
    CA$73.00
    CA$100.00
  • image of the box for amika's t(hair)apy wash + care repair set.
    save$28
    t(hair)apy

    repair wash + care hair set

    4.8
    Rated 4.8 out of 5 stars
    396 Reviews
    CA$76.00
    CA$104.00
  • NEW
    gloss over

    hair routine trial set

    4.7
    Rated 4.7 out of 5 stars
    113 Reviews
    CA$42.00
    CA$60.00
  • save$18
    NEW
    hydro dream

    hydration routine trial set

    4.9
    Rated 4.9 out of 5 stars
    131 Reviews
    CA$42.00
    CA$60.00
  • save$22
    NEW
    rescue team

    hair routine trial set

    4.8
    Rated 4.8 out of 5 stars
    134 Reviews
    CA$42.00
    CA$63.50
power your shower
with clinically proven shampoos + conditioners
Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.
0x
more volume*
*clinically proven when using big hit shampoo + conditioner together as a system.
Image of normcore signature shampoo and conditioner against an orange tiled background.
0x
more conditioned*
*clinically proven when shampoo + conditioner are used together as a system.
Image of the kure shampoo and conditioner against a green tiled background.
0%
less breakage*
*clinically proven when shampoo + conditioner are used together as a system.
Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.
0x
more hydration*
*clinically proven when shampoo + conditioner are used together as a system.
Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.
0%
more shine*
*clinically proven when shampoo + conditioner are used together as a system.
A bright and colorful display of Amika's hair care products featuring six bottles in different vibrant colors. Each bottle has a unique pattern and color, including the normcore shampoo and conditioner, mirror ball shampoo and conditioner, the kure shampoo and conditioner, the hydro rush shampoo and conditioner. The bottles are arranged in a row against a vivid pink background. Surrounding the bottles are various laboratory glassware, such as beakers and test tubes, filled with colorful liquids, along with fresh fruits and candy in glass jars, creating a lively and playful scene. The image emphasizes the energetic and fun branding of Amika products.

power your hair's potential

with a custom shampoo + conditioner routine that's just-right for your strands.
sea buckthorn ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

the kure bond repair shampoo and conditioner refill pouches being poured into forever friend bottles

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend + refill pouches reduced environmental impact by 98%.* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

who’s your wash day hero?​

discover the mane character of your wash day with shampoo + conditioner formulas made to match you + everything your hair needs, wants + loves.​

FAQ

are all amika shampoos + conditioners vegan?

yes! all amika shampoos + conditioners are vegan.

are all amika shampoos + conditionres safe for keratin, brazilian, or other chemically treated hair?

yes! our shampoos + conditioners are suitable for keratin, brazilian, or other chemically treated hair.

are amika all shampoos + conditioners color safe?

yes! our shampoos + conditioners are suitable for color-treated hair.

what is the amika signature scent?

an intoxicating blend of warm vanilla, spicy sweet clover + fresh citrus.

how are forever friend shampoo + conditioner bottles better for the planet than regular PCR bottles?

after using the forever friend bottle for 1 year, your environmental impact* is reduced by 69% compared to 2 PCR bottles. ​*generated from sustainable minds software.

latest from the blog
a collection of amika shampoo and conditioners displayed on a glass shelf
products

the best shampoo and conditioner for your hair

the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. differen...
readArticle
shelfie with different amika products
products

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
readArticle
image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
how to

how to quickly add volume to your hair

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
readArticle
cleanical shampoos
products

amika shampoo + conditioner ingredients

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...
readArticle
model with magnifying glass and mirrorball high shine + protect antioxidant shampoo
products

demystifying hair terminology

Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
readArticle

shampoos + conditioners

wash your way. we've got something for everyone.