![amika models holding shampoo and conditioner bottles in front of cream tile background](https://cdn.sanity.io/images/3x9887l8/can/828f244992cee19f7173461e48445e809c545471-1440x641.png)
![amika models holding shampoo and conditioner bottles in front of cream tile background](https://cdn.sanity.io/images/3x9887l8/can/a118191a0dbc5c618bcecf57255c5417373ae1a6-375x621.png)
every haircare routine needs a hero
conquer every concern with clinically proven shampoos + conditioners. share your hair goals + get a personalized plan in just a few clicks.
- mirrorball
high shine + protect antioxidant shampoo
Rated 4.6 out of 5 stars528 ReviewsCA$36.00-CA$94.00 - mirrorball
high shine + protect antioxidant conditioner
Rated 4.8 out of 5 stars390 ReviewsCA$17.00-CA$94.00 - bust your brass
cool blonde strength repair shampoo
Rated 4.9 out of 5 stars866 ReviewsCA$39.00-CA$105.00 - bust your brass
cool blonde strength repair conditioner
Rated 4.9 out of 5 stars589 ReviewsCA$18.00-CA$105.00
power your shower
with clinically proven shampoos + conditioners
![Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.](https://cdn.sanity.io/images/3x9887l8/can/b4aeb98f34dcc9b14dfe23aae045af15e4c6d479-304x301.jpg)
0x
more volume*
*clinically proven when using big hit shampoo + conditioner together as a system.
![Image of normcore signature shampoo and conditioner against an orange tiled background.](https://cdn.sanity.io/images/3x9887l8/can/cedee499bfee5d8d300539337be6c9a140ad4450-304x301.jpg)
0x
more conditioned*
*clinically proven when shampoo + conditioner are used together as a system.
![Image of the kure shampoo and conditioner against a green tiled background.](https://cdn.sanity.io/images/3x9887l8/can/e9665da5a8a35d2c71f5a2b22de764fdd82b905e-304x301.jpg)
0%
less breakage*
*clinically proven when shampoo + conditioner are used together as a system.
![Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.](https://cdn.sanity.io/images/3x9887l8/can/c1f8743acc25b06b0a23bfcfe98aea1b93f816f9-304x301.jpg)
0x
more hydration*
*clinically proven when shampoo + conditioner are used together as a system.
![Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.](https://cdn.sanity.io/images/3x9887l8/can/5cdd5e471c7650eb46ce1a1673f8e97b94181f52-304x301.jpg)
0%
more shine*
*clinically proven when shampoo + conditioner are used together as a system.
![amika shampoos + conditioner bottles: normcore, mirrorball, the kure, hydro rush](https://cdn.sanity.io/images/3x9887l8/can/444c349913539e133fb4adcca078183fb20d2bff-1276x296.png)
![A bright and colorful display of Amika's hair care products featuring six bottles in different vibrant colors. Each bottle has a unique pattern and color, including the normcore shampoo and conditioner, mirror ball shampoo and conditioner, the kure shampoo and conditioner, the hydro rush shampoo and conditioner. The bottles are arranged in a row against a vivid pink background. Surrounding the bottles are various laboratory glassware, such as beakers and test tubes, filled with colorful liquids, along with fresh fruits and candy in glass jars, creating a lively and playful scene. The image emphasizes the energetic and fun branding of Amika products.](https://cdn.sanity.io/images/3x9887l8/can/7d8789021e5bad4603b409e16a5b7c41220a7406-650x650.png)
power your hair's potential
with a custom shampoo + conditioner routine that's just-right for your strands.
![sea buckthorn ingredient spotlight](https://cdn.sanity.io/images/3x9887l8/can/23be0dc8f2d9815c39dc9500a61639b5efcc6f12-1040x1040.jpg)
![sea buckthorn ingredient spotlight](https://cdn.sanity.io/images/3x9887l8/can/23be0dc8f2d9815c39dc9500a61639b5efcc6f12-1040x1040.jpg)
our superfruit soul: sea buckthorn
you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn.
known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.
![the kure bond repair shampoo and conditioner refill pouches being poured into forever friend bottles](https://cdn.sanity.io/images/3x9887l8/can/cc4dd8bf6cd327c69f1f9233999a59ca76084c9d-628x628.png)
![the kure bond repair shampoo and conditioner refill pouches being poured into forever friend bottles](https://cdn.sanity.io/images/3x9887l8/can/cc4dd8bf6cd327c69f1f9233999a59ca76084c9d-628x628.png)
pal to the planet
purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past.
using forever friend + refill pouches reduced environmental impact by 98%.*
*after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.
who’s your wash day hero?
discover the mane character of your wash day with shampoo + conditioner formulas made to match you + everything your hair needs, wants + loves.
FAQ
are all amika shampoos + conditioners vegan?
yes! all amika shampoos + conditioners are vegan.
are all amika shampoos + conditionres safe for keratin, brazilian, or other chemically treated hair?
yes! our shampoos + conditioners are suitable for keratin, brazilian, or other chemically treated hair.
are amika all shampoos + conditioners color safe?
yes! our shampoos + conditioners are suitable for color-treated hair.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover + fresh citrus.
how are forever friend shampoo + conditioner bottles better for the planet than regular PCR bottles?
after using the forever friend bottle for 1 year, your environmental impact* is reduced by 69% compared to 2 PCR bottles. *generated from sustainable minds software.
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We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
readArticle![image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.](https://cdn.sanity.io/images/3x9887l8/can/a3449175b06baf4985dea2c9f3962d8a36e1ac75-2048x1198.png)
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wash your way. we've got something for everyone.