amika models holding shampoo and conditioner bottles in front of cream tile background

every haircare routine needs a hero

conquer every concern with clinically proven shampoos + conditioners.​ share your hair goals + get a personalized plan in just a few clicks.
  • product image of amika big hit volumizing shampoo in 275 ml / 9.2 fl oz size
    big hit

    volumizing shampoo

    4.8
    Rated 4.8 out of 5 stars
    232 Reviews
    CA$39.00
    -
    CA$105.00
  • product image of amika big hit volumizing conditioner in 275 ml / 9.2 fl oz size
    big hit

    volumizing conditioner

    4.8
    Rated 4.8 out of 5 stars
    222 Reviews
    CA$39.00
    -
    CA$105.00
  • amika normcore signature shampoo - 9.2 fl oz / 275 ml
    normcore

    signature shampoo

    4.8
    Rated 4.8 out of 5 stars
    3,041 Reviews
    CA$14.00
    -
    CA$88.00
  • amika normcore signature conditioner - 275 ml / 9.2 fl oz bottle
    normcore

    signature conditioner

    4.9
    Rated 4.9 out of 5 stars
    2,720 Reviews
    CA$14.00
    -
    CA$88.00
  • amika mirrorball high shine + protect antioxidant shampoo in 275 ml / 9.2 fl oz bottle
    mirrorball

    high shine + protect antioxidant shampoo

    4.6
    Rated 4.6 out of 5 stars
    532 Reviews
    CA$36.00
    -
    CA$94.00
  • amika mirrorball high shine + protect antioxidant conditioner - 9.2 fl oz. / 275 ml bottle.
    mirrorball

    high shine + protect antioxidant conditioner

    4.8
    Rated 4.8 out of 5 stars
    399 Reviews
    CA$17.00
    -
    CA$94.00
  • image of the 9.2oz / 275ml kure strength repair shampoo.
    the kure

    strength repair shampoo

    4.9
    Rated 4.9 out of 5 stars
    1,714 Reviews
    CA$18.00
    -
    CA$105.00
  • image of the 9.2oz / 275ml kure strength repair conditioner.
    the kure

    strength repair conditioner

    4.9
    Rated 4.9 out of 5 stars
    1,390 Reviews
    CA$18.00
    -
    CA$105.00
  • amika hydro rush intense moisture conditioner - 275 ml / 9.2 fl oz
    hydro rush

    moisture conditioner for dry hair

    4.8
    Rated 4.8 out of 5 stars
    733 Reviews
    CA$17.00
    -
    CA$94.00
  • amika hydro rush intense moisture shampoo - 275 ml / 9.2 fl oz bottle
    hydro rush

    intense moisture shampoo

    4.8
    Rated 4.8 out of 5 stars
    841 Reviews
    CA$17.00
    -
    CA$94.00
  • image of bust your brass cool blonde strength repair shampoo 9.2oz / 275ml.
    bust your brass

    cool blonde strength repair shampoo

    4.9
    Rated 4.9 out of 5 stars
    876 Reviews
    CA$39.00
    -
    CA$105.00
  • image of the bust your brass cool blonde strength repair conditioner 9.2oz / 275ml.
    bust your brass

    cool blonde strength repair conditioner

    4.9
    Rated 4.9 out of 5 stars
    596 Reviews
    CA$18.00
    -
    CA$105.00
  • amika 3D volume and thickening conditioner bottle 9.2 oz / 275 ml
    3D

    volume and thickening conditioner

    4.8
    Rated 4.8 out of 5 stars
    982 Reviews
    CA$39.00
    -
    CA$105.00
  • amika velveteen dream smoothing shampoo - 9.2 fl oz/ 275 ml bottle
    velveteen dream

    smoothing shampoo

    4.8
    Rated 4.8 out of 5 stars
    1,755 Reviews
    CA$39.00
    -
    CA$105.00
  • amika velveteen dream smoothing conditioner - 9.2 fl oz/ 275 ml bottle
    velveteen dream

    smoothing conditioner

    4.8
    Rated 4.8 out of 5 stars
    1,852 Reviews
    CA$39.00
    -
    CA$105.00
  • amika reset clarifying gel shampoo - 200 ml / 6.7 fl oz bottle
    reset

    clarifying + cleansing gel shampoo

    4.8
    Rated 4.8 out of 5 stars
    760 Reviews
    CA$39.00
  • image of amika reset cooling gel conditioner in 200 ml / 6.7 US fl oz size
    reset

    cooling gel conditioner

    4.7
    Rated 4.7 out of 5 stars
    529 Reviews
    CA$39.00
  • forever friend

    refillable shampoo bottle

    4.8
    Rated 4.8 out of 5 stars
    134 Reviews
    CA$16.00
  • forever friend

    refillable conditioner bottle

    4.7
    Rated 4.7 out of 5 stars
    142 Reviews
    CA$16.00
  • amika moisture magnet hydration wash + care set (outer box)
    save$27
    moisture magnet

    hydration wash + care hair set

    4.8
    Rated 4.8 out of 5 stars
    257 Reviews
    CA$73.00
    CA$100.00
  • image of the box for amika's t(hair)apy wash + care repair set.
    save$28
    t(hair)apy

    repair wash + care hair set

    4.8
    Rated 4.8 out of 5 stars
    396 Reviews
    CA$76.00
    CA$104.00
  • amika gloss over shine + protect routine trial set (outer box pictured)
    NEW
    gloss over

    hair routine trial set

    4.7
    Rated 4.7 out of 5 stars
    113 Reviews
    CA$42.00
    CA$60.00
  • amika super-sized signature set with normcore shampoo + conditioner in 1L / 33.8 oz sizes and soulfood nourishing mask in 100 ml / 3.3 US fl oz
    super-sized signature set

    normcore shampoo and conditioner + soulfood mask

    4.9
    Rated 4.9 out of 5 stars
    245 Reviews
    CA$123.00
  • amika hydro dream hydration routine set (outer box)
    save$18
    hydro dream

    hydration routine trial set

    4.9
    Rated 4.9 out of 5 stars
    139 Reviews
    CA$42.00
    CA$60.00
power your shower
with clinically proven shampoos + conditioners
Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.
0x
more volume*
*clinically proven when using big hit shampoo + conditioner together as a system.
Image of normcore signature shampoo and conditioner against an orange tiled background.
0x
more conditioned*
*clinically proven when shampoo + conditioner are used together as a system.
Image of the kure shampoo and conditioner against a green tiled background.
0%
less breakage*
*clinically proven when shampoo + conditioner are used together as a system.
Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.
0x
more hydration*
*clinically proven when shampoo + conditioner are used together as a system.
Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.
0%
more shine*
*clinically proven when shampoo + conditioner are used together as a system.
A bright and colorful display of Amika's hair care products featuring six bottles in different vibrant colors. Each bottle has a unique pattern and color, including the normcore shampoo and conditioner, mirror ball shampoo and conditioner, the kure shampoo and conditioner, the hydro rush shampoo and conditioner. The bottles are arranged in a row against a vivid pink background. Surrounding the bottles are various laboratory glassware, such as beakers and test tubes, filled with colorful liquids, along with fresh fruits and candy in glass jars, creating a lively and playful scene. The image emphasizes the energetic and fun branding of Amika products.

power your hair's potential

with a custom shampoo + conditioner routine that's just-right for your strands.
sea buckthorn ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

the kure bond repair shampoo and conditioner refill pouches being poured into forever friend bottles

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend + refill pouches reduced environmental impact by 98%.* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

who’s your wash day hero?​

discover the mane character of your wash day with shampoo + conditioner formulas made to match you + everything your hair needs, wants + loves.​

FAQ

are all amika shampoos + conditioners vegan?

yes! all amika shampoos + conditioners are vegan.

are all amika shampoos + conditionres safe for keratin, brazilian, or other chemically treated hair?

yes! our shampoos + conditioners are suitable for keratin, brazilian, or other chemically treated hair.

are amika all shampoos + conditioners color safe?

yes! our shampoos + conditioners are suitable for color-treated hair.

what is the amika signature scent?

an intoxicating blend of warm vanilla, spicy sweet clover + fresh citrus.

how are forever friend shampoo + conditioner bottles better for the planet than regular PCR bottles?

after using the forever friend bottle for 1 year, your environmental impact* is reduced by 69% compared to 2 PCR bottles. ​*generated from sustainable minds software.

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wash your way. we've got something for everyone.