image of a model against a purple background. Model is posed holding the standard retail size of our NEW big hit volumizing shampoo (275ml / 9. 2 oz).

ready for a big hit of volume?

introducing big hit volumizing shampoo + conditioner for 2.3x more volume.*

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*clinically tested when using big hit shampoo + conditioner together as a system.

NEW
big hit
volumizing shampoo
CA$39.00
-
CA$105.00
NEW
big hit
volumizing conditioner
CA$39.00
-
CA$105.00
normcore
signature shampoo
CA$14.00
-
CA$88.00
normcore
signature conditioner
CA$14.00
-
CA$88.00
mirrorball
high shine + protect antioxidant shampoo
CA$36.00
-
CA$94.00
mirrorball
high shine + protect antioxidant conditioner
CA$17.00
-
CA$94.00
the kure
bond repair shampoo
CA$18.00
-
CA$105.00
the kure
bond repair conditioner
CA$18.00
-
CA$105.00
hydro rush
moisture conditioner for dry hair
CA$17.00
-
CA$94.00
hydro rush
intense moisture shampoo
CA$17.00
-
CA$94.00
bust your brass
cool blonde repair shampoo
CA$39.00
-
CA$105.00
bust your brass
cool blonde repair conditioner
CA$18.00
-
CA$105.00
3D
volume and thickening conditioner
CA$39.00
-
CA$105.00
velveteen dream
smoothing shampoo
CA$39.00
-
CA$105.00
velveteen dream
smoothing conditioner
CA$39.00
-
CA$105.00
reset
clarifying gel shampoo
CA$39.00
reset
cooling gel conditioner
CA$39.00
forever friend
refillable shampoo bottle
CA$16.00
forever friend
refillable conditioner bottle
CA$16.00
save$27
moisture magnet
hydration wash + care hair set
CA$73.00
CA$100.00
save$28
t(hair)apy
repair wash + care hair set
CA$76.00
CA$104.00
fadeblock
pre-shampoo color seal hair treatment
CA$36.00
save$18
NEW
gloss over
hair routine trial set
CA$42.00
CA$60.00
save$18
NEW
hydro dream
hydration routine trial set
CA$42.00
CA$60.00

clinically proven to wow

power your wash days with performance-packed shampoos + conditioners.

Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.

more volume*

*clinically proven when using big hit shampoo + conditioner together as a system.

Image of normcore signature shampoo and conditioner against an orange tiled background.

more conditioned*

*clinically proven when shampoo + conditioner are used together as a system.

Image of the kure shampoo and conditioner against a green tiled background.

less breakage*

*clinically proven when shampoo + conditioner are used together as a system.

Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.

more hydration*

*clinically proven when shampoo + conditioner are used together as a system.

Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.

more shine*

*clinically proven when shampoo + conditioner are used together as a system.

amika shampoos + conditioner bottles: normcore, mirrorball, the kure, hydro rush

A bright and colorful display of Amika's hair care products featuring six bottles in different vibrant colors. Each bottle has a unique pattern and color, including the normcore shampoo and conditioner, mirror ball shampoo and conditioner, the kure shampoo and conditioner, the hydro rush shampoo and conditioner. The bottles are arranged in a row against a vivid pink background. Surrounding the bottles are various laboratory glassware, such as beakers and test tubes, filled with colorful liquids, along with fresh fruits and candy in glass jars, creating a lively and playful scene. The image emphasizes the energetic and fun branding of Amika products.

power your hair's potential

with a custom shampoo + conditioner routine that's just-right for your strands.

take the quiz

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

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the kure bond repair shampoo and conditioner refill pouches being poured into forever friend bottles

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend + refill pouches reduced environmental impact by 98%.* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

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