soft strand stars
nourishing wash + care set
amika soft strand stars nourishing wash + care set. display box next to normcore signature shampoo + conditioner (275 ml / 9.2 oz bottles), and soulfood nourishing mask (30 ml / 1 oz)
two hands hold and scoop a thick, creamy white hair mask from a bright orange jar labeled “amika soulfood nourishing mask.” text on the image reads: “weekly deep conditioning mask,” “softens + hydrates all hair types,” “91% more manageable hair,” “11.4x more conditioned hair,” and “#1 hair mask brand in the U.S.” fine print notes clinical results after one use.
image of the normcore shampoo and conditioner against an orange background surrounded by coconuts ahair-loving ingredients. sea buckthorn helps to nourish and restore lipids in hair. coconut acid helps to lather and condition.".
model holds amika normcore shampoo. text: "nutrient-rich duo for medium to thick hair. hair is 7x more conditioned*, gently cleanses, color safe. *clinically proven when shampoo + conditioner are used as a system.
before and after image: hair on the left is before using amika normcore shampoo + conditioner, hair on the right is after. normcore nourishes + soften smedium to thick hair.
image of the normcore shampoo and conditioner against an orange tiled bathroom. text reads: "color safe, vegan, cruelty-free, silicone-free, paraben-free, phthalate-free, sles and sls-free, and suitable for chemically treated hair.".
amika fragrance infographic: text: "the iconic amika scent". image of ingredients: apricot, lily of the valley, sandalwood, pink grapefruit and vanilla
cleanse, condition + treat with a complete routine that puts softness first.
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30% OFF sitewide w/ code: LOVE30

Afterpay
what is the soft strand stars set?

soft hair starts here with this nourishing shampoo, conditioner + mask routine.

who it's for

medium to thick hair types seeking nourishment.

why it's special

real results backed by clinical proof + infused with our signature superfruit. this 3-piece system includes:

  • full size​! normcore signature shampoo + conditioner​: a nourishing wash duo that gets hair clean, soft + 7x more conditioned.* ​
  • travel size​! soulfood nourishing mask​: a rich, nutrient-packed mask for next-level softness + 11.4x more moisture.**

*clinically proven when used as a system.​
**clinically proven, after 1 use.​

clinically tested results

normcore shampoo + conditioner:

  • leaves hair 7x more conditioned*.
  • coconut acid - provides excellent lathering + conditioning.
  • 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.
*clinically proven when using shampoo + conditioner together as a system. **based on a consumer at-home test of 51 participants.

soulfood nourishing mask:

  • 11.4x more moisturized* hair
  • 91% more manageability*
*clinically proven, after one use.
how to use?

for can’t-stop-touching-it softness:

1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
3. apply mask from roots to ends + wait 5-7 minutes to deeply condition. rinse.

safety information:

avoid contact with eyes.

ingredients

key ingredients

  • jojoba seed oil: helps to moisturize + soften hair.
  • coconut acid: helps to lather + condition.
  • shea butter: rich in vitamins, minerals + fatty acids.
  • sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients

normcore signature shampoo:
water/eau/aqua, sodium cocoyl isethionate, glycol stearate, cocamidopropyl hydroxysultaine, cocamidoproylamine oxide, coconut acid, glycerin, cocamidopropyl betaine, cocamidopropyl dimethylamine, sodium isethionate, hippophae rhammnoides (sea buckthorn/argousier) fruit extract, phenoxyethanol, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, polyquaternium-7, ethylhexylglycerin, hexylene glycol, dimethylamidopropylamine, citric acid, sodium chloride, fragrance/parfum

normcore signature conditioner:
water/eau/aqua, cetearyl alcohol, behentrimonium chloride*, fragrance/parfum, glycerin, butyrospermum parkii (shea/karite) butter, hippophae rhamnoides (sea buckthorn/argousier) fruit extract, silicone quaternium-8, trideceth-10, capryloyl glycerin/sebacic acid copolymer, diheptyl succinate, isopropyl alcohol, cocamide mipa, polyquaternium-37, caprylyl glycol, propylene glycol dicaprylate/dicaprate, ethylhexylglycerin, hexylene glycol, ppg-1 trideceth-6, citric acid, sodium hydroxide, phenoxyethanol, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, citronellol *antistatic agent/agent antistatique.

soulfood nourishing hair mask:
water/eau/aqua, cetyl alcohol, cetearyl alcohol, simmondsia chinensis (jojoba) seed oil, panthenol, behentrimonium chloride, dimethicone, propylene glycol, hippophae rhamnoides (sea buckthorn/argousier) seed oil, phenoxyethanol, cetrimonium chloride, isopropyl alcohol, fragrance/parfum, ascorbic acid, citric acid, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde.

learn more about our ingredients here

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

sustainability + impact
vegan certifiedcolor safecruelty freekeratin safeno mineral oilparaben freesulfate free

word on the street

"lightweight hydration, sure to change the way your hair looks and feels"

- Oprah Daily

"a satisfying cleanse while moisturizing"

- Women's Health

"Bonus points for the sea buckthorn"

- Cosmopolitan

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