holiday gifts: all hair is welcome
give the gift of groovy hair
spread peace + love the amika way—no matter what hair type, texture, or stellar style, we have giftsets for everyone.
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Sale
smooth talker | double agent straightening blow dry brush set smooth talker | double agent straightening blow dry brush set

sorry, I am very loved

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smooth talker
double agent straightening blow dry brush set
$195 ($283)
Sale
love is the kure | strength + repair set love is the kure | strength + repair set

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love is the kure
strength + repair set
$65 ($93)
Sale
outta sight | nourishing must-haves set outta sight | nourishing must-haves set

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outta sight
nourishing must-haves set
$57 ($86)
Sale
blonde boogie | bust your brass toning and repair set blonde boogie | bust your brass toning and repair set

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blonde boogie
bust your brass toning and repair set
$70 ($96)
Sale
peace, love, perk up | dry shampoo set peace, love, perk up | dry shampoo set

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peace, love, perk up
dry shampoo set
$34 ($51)
Sale
good vibes only | hydration and repair hair mask set good vibes only | hydration and repair hair mask set

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good vibes only
hydration and repair hair mask set
$54 ($95)
‏‏‎ ‎ LET'S TURN BACK TIME LET'S TURN BACK TIME
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‏‏‎ ‎ LET'S TURN BACK TIME LET'S TURN BACK TIME
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‏‏‎ ‎ LET'S TURN BACK TIME LET'S TURN BACK TIME
holiday haircare gifts
the ‘70s are calling…
celebrate like its 1978! whether you're jivin' on the dance floor, gettin' your groove on at the office party, or boogieing down on new years eve, these gift sets are a surefire way to get you disco-ready before you can say 'psychedelic.'
‏‏‎ ‎ GET THE LOOK GET THE LOOK
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‏‏‎ ‎ GET THE LOOK GET THE LOOK
‏‏‎ ‎ GET THE LOOK GET THE LOOK
‏‏‎ ‎ GET THE LOOK GET THE LOOK
‏‏‎ ‎ GET THE LOOK GET THE LOOK


holiday party season is in session

groove with amika

get down with these groovy holiday party hair looks!
learn how to achieve these styles here!

‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
‏‏‎ ‎ A FRIEND TO THE PLANET & YOU A FRIEND TO THE PLANET & YOU
  • terracycle
  • cruelty free
  • paraben free
  • sulfate free
  • color safe
  • vegan
spread peace + love to the planet
nothing spreads holiday cheer like being a friend to the planet!
recycle your amika empties
to avoid creating excess waste, we made each of our holiday sets’ outer packaging with recycled materials. not only that, but each carton is also 100% recyclable, made with water-based ink, and can be recycled through our partnership with TerraCycle ® in the US. amika is working on a recycling partnership for Canada and other locations.
here’s a hack
use this box to collect your empties, send to TerraCycle ®, and let them do the rest!
kind + clean
we were kind + clean before it was a thing, and we're made with super stuff only – this means no sulfates, parabens, phthalates and 1300+ other ingredients that don’t meet our standards.
sustainably sourced
not only is our hero ingredient, sea buckthorn, rich in omega 7 and one of the most potent natural ingredients on the planet, but it’s sustainably and fair trade sourced from Tibet!
faq
dream routine is a no-rinse overnight hydration treatment, and can be used up to nightly that’s clinically proven to deeply hydrate hair. soulfood nourishing mask is a rinse-out treatment to be used 1x per week, or up to every wash that deeply conditions hair. The kure repair mask is a rinse-out treatment that targets damage and can be used 1x per week, or up to every wash.
yes, all amika products are cruelty free.
yes! 
yes! 
hair is made up of different kinds of bonds that impact the strength and elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, and more. damage leads to hair looking dull, damaged, frizzy, and unmanageable.
the bond cure technology used in the bust your brass collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.
yes! 
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
brassiness refers to unwanted warm and yellow tones that appear over time in blonde, silver, and grey hair as it is washed and exposed to environmental stressors. the bust your brass collection counteracts brassiness by using ultra-violet pigments to neutralize warm tones, resulting in cool shades of blonde, silver, and gray.
the bust your brass and the kure collection, formulated with bond cure technology, targets all types of damage-- from chemical, to mechanical, to natural breakage and environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.
no! we’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new bust your brass collection is 100% vegan and does not build up on hair when used as directed.
while the overuse of keratin can lead to brittle and weak hair, the bust your brass collection uses vegan proteins that do not build up on hair or cause breakage when used as directed!
the bust your brass collection works on all types of blonde, silver, and gray! every blonde and gray hair type is susceptible to damage and brassiness. the bust your brass collections tones, repairs, and strengthens them all, from straight hair to chemically treated to curly and textured hair.
while the vegan proteins used in the bust your brass collection will not build up on hair when used as directed, not all hair types should use toning products every wash. we recommend customizing your blonde routine based on type of blonde and desired level of toning.
the bust your brass collection tones, strengthens, and repairs hair in as little as one use! we recommend customizing your blonde routine based on type of blonde and desired level of toning.
the length of time for which cool tones last vary based on hair type, porosity, and environment. we recommend using the bust your brass collection as needed to correct unwanted brassiness.
dream routine is formulated to be used whenever hair experiences dryness and can be used nightly if needed.
no! dream routine is formulated as an overnight leave-in product that absorbs deeply into hair. no need to rinse out this product!
soulfood works best when it is left in the hair for 5-7 minutes.
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn and production. don't worry, this is totally normal and doesn't change the product efficacy!
usage depends on hair type! for low or normal porosity hair, we recommend using soulfood once per week as an ultra-nourishing treat for you hair. high porosity hair types can use soulfood every wash, in the place of conditioner.
we recommend using soulfood in the place of conditioner.
not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.
perk up dry shampoo works on normal + dry hair types.
not only does perk up dry shampoo absorb oil + odor, but you can also use it on clean hair to restore your volume and 'oomph'. 
there are three main differences between double agent and the hair blow dryer brush. first, hair type! if you have straight, wavy, or loose curls (1-3a), double agent is for you. hair blow dryer brush works for all hair types (1-4c). next, the result. double agent gives your hair a sleek, straight blowout whereas, hair blow dryer brush gives you a bouncy, voluminous blowout. last but not least, usage. double agent has 3 settings. you can use it on damp hair blow dryer brush or blow dryer and straightener combo; or you can use it on dry hair as a styler. hair blow dryer brush is meant to be used on damp hair only as a blow dryer.
the main difference between double agent and polished perfection, is that double agent is a blow dryer + straightener combo, where polished perfection is a straightener only (so, you can only use it on dry hair!). they're both ideal for straight, wavy, or loose curls (1-3a). double agent results in a sleek, straight blowout whereas, polished perfection results in sleek, straight hair (minus the blowout).
the wizard silicone-free detangling primer is silicone-free and formulated with squalane, while the wizard detangling primer is not silicone-free and does not include squalane in the formula.
yes, the wizard offers heat protection up to 450°F and is a perfect primer for any heat styling.
the wizard is great for all hair types!
the wizard is meant to be used after conditioner, and before styling. we do not recommend using the wizard in place of conditioner.
yes!
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‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
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‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
‏‏‎ ‎ the inside scoop of amika the inside scoop of amika
‏‏‎ ‎ the inside scoop of amika the inside scoop of amika

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