shop by product type

find your ideal fit from our full selection of hair care products. from heat protection, to repair treatments, there's a hair product for every step of your hair care routine.

masks

merch

shampoos + conditioners

models posing in front of orange background holding un.done spray and wizard primer

hair styling products

hair tools

the amika signature saviors set including normcore shampoo and conditioner travel size, the wizard detangling primer travel size and soulfood nourishing mask travel size sitting on top of an orange countertop in front of white/cream tile

travel sized hair products

amika 60-second treatments: smooth over, flash mask, and kure multi-task strength treatment

hair + scalp treatments

3 amika value sets stacked on top of an orange countertop surrounded by a white clip and white comb

value haircare and tools sets

products

meet amika’s new hydro rush intense moisture mask

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...

readArticle

products

amika shampoo + conditioner ingredients

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...

readArticle

glass shelf showing amika shampoos and conditioners from left to right: hydro rush shampoo, hydro rush conditioner, the kure shampoo, the kure conditioner, mirrorball shampoo, mirrorball conditioner, normcore shampoo, normcore conditioner, big hit shampoo, big hit conditioner

products

which shampoo and conditioner is right for me?

have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...

readArticle

products

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...

readArticle