professional haircare and tools for your hair type

prevents color fade for up to 40 washes*

meet the NEW protector color protect + strengthen collection _{*clinically proven}

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meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

⃰ clinically proven.

a bottle of amika perk up GUAVA GRANITA sits in a pink mesh bag with guavas, bananas, and vanilla on a table

keep the getaway going

a limited-edition GUAVA GRANITA beach tote is FREE with your $100+ purchase.

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a model in a beach chair holds a bottle of amika perk up GUAVA GRANITA

the #1 dry shampoo in the US* just got sweeter

meet perk up GUAVA GRANITA dry shampoo, a limited-edition collab that combines the clinically proven oil-removing formula you love with a sweet juicy scent you can’t resist.

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*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025

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bottles of amika's the protector shampoo, conditioner, and treatment float in a swimming pool

a new kind of color care

find out why the protector collection is a game-changer for you (+ your colorist)

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amika the kure shampoo, conditioner and intense mask sit amongst sudsy bubbles

the protector's best friend

reduce breakage + prevent future damage with our color-safe strength repair collection

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shop award-winning bestsellers, super-sized bundles + our value sets for wow-worthy savings.

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the amika effect

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.

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perk up

shampoos + conditioners

prime + protect

masks + treatment

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value haircare and tools sets

scalp care

anti-frizz / smooth control

an amika mailer box with signature amika products including normcore shampoo and conditioner, perk up dry shampoo and wizard detangling primer and soulfood nourishing mask

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hot tip: keep fave formulas coming to your door + save extra. just choose how often you want them + we’ll do the rest. pause, skip, or cancel anytime.

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