professional haircare and tools for your hair type

amika's the protector shampoo and conditioner and treatment bottles sit in a red tiled shower with a red scalp brush and suds

3 steps to save your color

wash. condition. treat. our NEW protector collection has your shade covered.

meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

⃰ clinically proven.
a pair of patterned socks with pink grips on the bottom against a pink, red, dark pink, and orange floral pattern.

keep it cozy

amika-fy your winter workout + get a free 2-pack of grip socks when you spend $100 or more.

a heat protection MVP is back

see why pros trust blockade to protect hair from heat up to 450°F,* reduce frizz + boost shine.
*clinically proven
a blonde model smiles joyfully while holding colorful gift boxes

the gift of great hair, wrapped in art.
soon to be yours.

skip the wrapping, not the joy: amika’s holiday hair gifts are works of art you’ll use every day.
close-up image of vibrant, wavy red hair

let's find your formulas

answer a few questions + we’ll recommend all the essentials that actually work for *your* hair.
a model with red hair holds bottles of amika the protector shampoo and conditioner

bundle + save

choose your dream wash care, styling, or travel products + get savings with our new bundle builder
bottles of amika's the protector shampoo, conditioner, and treatment float in a swimming pool
a new kind of color care
find out why the protector collection is a game-changer for you (+ your colorist)
amika the kure shampoo, conditioner and intense mask sit amongst sudsy bubbles
the protector's best friend
reduce breakage + prevent future damage with our color-safe strength repair collection

shop by favorites

shop award-winning bestsellers, super-sized bundles + our value sets for wow-worthy savings.

three models embracing each other stand against an orange background

the amika effect

we're here to spark that radiant, powerful kind of confidence that comes from feeling good in your skin, inside + out.
an amika mailer box with signature amika products including normcore shampoo and conditioner, perk up dry shampoo and wizard detangling primer and soulfood nourishing mask

subscribe + save 10%

hot tip: keep fave formulas coming to your door + save extra. just choose how often you want them + we’ll do the rest. pause, skip, or cancel anytime.

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