spray your way to help HairToStay

NEW limited-edition wizard silicone-free detangling primer

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let's get cleanical

work your hair wash routine with clinically-proven shampoos + conditioners that deliver whoa-worthy results.

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this babe is back

our viral blowout babe thermal brush
is now back in stock!

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‏‏‎ ‎SHOP BY CATEGORY SHOP BY CATEGORY

shop by category

shampoos + conditioners

perk up

prime + protect

masks + treatment

hair styling products

value haircare and tools sets

‏‏‎ ‎BESTSELLERS BESTSELLERS BESTSELLERS

bestsellers

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blowout babe

thermal ionic hairbrush

$139

Sale

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blowout: protect + extend set

blowout babe thermal ionic hairbrush

$187 ($220)

New

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planet perk up

dry shampoo duo

$39

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the kure

bond repair shampoo

$39 - $105

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the kure

bond repair conditioner

$39 - $105

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Select Size

the wizard

detangling primer

$14 - $115

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perk up

dry shampoo

$13.50 - $47

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Select Size

soulfood

nourishing mask

$25 - $72

New

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perk up plus

extended clean dry shampoo

$22 - $42

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hair blow dry brush 2.0

2-in-1 hair styling tool

$139

hi there! we’re amika

a friend to hair, hairstylists,
her, him, them, and you
11 collections for every hair concern
all hair is welcome.™

Learn More

hi there! we’re amika

we’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.

Learn More

top of the class

perk up was ranked the #1 best-selling dry shampoo in the US*

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*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2022

it's magic on a mission

get the 411 on our limited-edition the wizard silicone-free detangling primer + our partnership with HairToStay

learn more

experience amika first hand

our NEW hand wash leaves skin feeling clean,
soft, + hydrated

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‏‏‎ ‎A FRIEND TO THE PLANET & YOU

we were kind + clean
before it was a thing

our new formula includes 4 main ingredients that help strengthen + repair damaged strands.

dei + giving back

as a friend to hair, hair stylists, people, and the planet, we donate at least 1% of profits on causes focused on progressing people and increasing equity within the beauty industry.

no nasties

highly effective, clean formulas without sulfates (SLS, SLES, ALS), para-bens aluminum starch and over 1,300 questionable ingredients.

cruelty free

leaping bunny and vegan certified.* our products and ingredients never have, and never will be tested on animals.

greener

our haircare packaging is 100% recyclable. beginning 2022, amika no longer produces bottles with 100% virgin plastic. we've re-worked all of our plastic bottles to use up to 90% post consumer recycled (PCR) plastics.

‏‏‎ ‎THE STRAND THE INSIDE SCOOP ON AMIKA

‏‏‎ ‎JOIN THE FUN JOIN THE FUN

spray your way to help HairToStay

let's get cleanical