Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
SELECT A FREE SAMPLE TO ADD TO EACH ORDER
FREE satin pillowcase + scrunchies set ($56 value) w/ any order subtotal $150+
NEW! midnight mender overnight strength repair treatment
shop all
bestsellers
perk up dry shampoos
blowout babe
the kure
last chance
collections
blonde
curl
detox
hold
hydration
strength repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
hair oils
masks
accessories + merch
new
DISCOVER
shampoos + conditioners
styling
tools
travel
treatments
value sets
SAVE
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protection
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
hair quiz
about
our story
our superfruit soul
giving back
recycle
sustainability
blog
pro
carry us
pro site
education
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
styling
tools
value sets
masks + treatment
last chance
merch
home
finish
finishing products
show more
filter
sort by:
featured
quick add
on lock
high hold hair wax
4.5
Rated 4.5 out of 5 stars
55
Reviews
CA$39.00
quick add
notifyMe
glass action hydrating hair oil
universal elixir
4.8
Rated 4.8 out of 5 stars
627
Reviews
CA$44.00
notifyMe
49 ml / 1.5 oz
CA$14.00
269 ml / 8.2 oz
CA$36.00
quick add
headstrong
intense hold hairspray
4.8
Rated 4.8 out of 5 stars
765
Reviews
CA$14.00
-
CA$36.00
quick add
quick add
supernova
moisture and shine cream
4.8
Rated 4.8 out of 5 stars
727
Reviews
CA$39.00
quick add
36 ml / 1 oz
CA$14.00
192 ml / 5.3 oz
CA$40.00
quick add
un.done
volume and matte texture spray
4.8
Rated 4.8 out of 5 stars
1,418
Reviews
CA$14.00
-
CA$40.00
quick add
quick add
velveteen dream
smoothing balm
4.8
Rated 4.8 out of 5 stars
1,059
Reviews
CA$42.00
quick add
49 ml / 1.5 oz
NOTIFY ME
270 ml / 8.2 oz
CA$36.00
quick add
fluxus
touchable + flexible hold hairspray
4.8
Rated 4.8 out of 5 stars
1,592
Reviews
CA$14.00
-
CA$36.00
quick add
42 ml / 1 oz
CA$13.50
218 ml / 5.3 oz
CA$42.00
quick add
the shield
anti-humidity spray
4.7
Rated 4.7 out of 5 stars
1,700
Reviews
CA$13.50
-
CA$42.00
quick add
44 ml / 1.5 oz
CA$17.00
252 ml / 8.5 oz
CA$42.00
quick add
plus size
perfect body mousse
4.8
Rated 4.8 out of 5 stars
1,163
Reviews
CA$17.00
-
CA$42.00
quick add
quick add
the closer
instant split-end seal cream
4.8
Rated 4.8 out of 5 stars
508
Reviews
CA$42.00
quick add
save
$34
quick add
blowout babe
protect, smooth + extend set
CA$191.00
CA$225.00
quick add
NEW
quick add
superfruit star
lightweight hair styling oil
4.9
Rated 4.9 out of 5 stars
203
Reviews
CA$44.00
quick add