a good hair day's an amika minute away
discover our favourite fast-acting treatments for results in just 60 seconds.
fast + effective
clinically proven results in 60 seconds.
0%
instant frizz reduction*
*clinically proven, after one use.
0%
more shine*
*clinically proven, when using mirrorball shampoo + flash mask together.
0%
less breakage*
*compared to control after three uses, clinically tested for repair, strength, + anti-breakage.
we've got a mask for that
looking for a mask to cover your mane concerns? as the #1 mask brand,* we’ve got exactly what your hair’s asking for.
*source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023
powered by our superfruit soul
every treatment is infused with our signature superfruit, sea buckthorn—loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
FAQ
latest from the blog
products
meet NEW smooth over frizz-fighting treatment
got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
readArticleproducts
flash instant shine mask: 60 seconds to shiny + soft hair
Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
readArticleproducts
how to use the kure multi-task treatment to repair damaged hair
If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
readArticleproducts
what's the difference between the kure multi-task repair treatment and flash instant shine mask?
We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
readArticlemore about our hair treatments
daily. weekly. luxurious. deep conditioning treatments that restore + repair dry, damaged hair.