meet NEW midnight mender overnight repair treatment

strengthen hair with stellar strength repair

ideal for damaged, brittle, and high porosity hair types, midnight mender conditions and smooths strands to reduce breakage and strengthen hair for visibly healthier-looking hair—all while you snooze. formulated with fortifying technology, cuticle strength repair technology and superfruit sea buckthorn, this creamy, pillow-proof treatment tackles all kinds of damage (heat, chemical, and mechanical damage caused by environmental stressors) while protecting against future damage and sealing split ends overnight.no, you’re not dreaming; here are just a handful of the damage-defying results you’ll want to set your alarm for:

9x stronger hair by morning*
repairs signs of damage in 1 use*
89% less breakage by morning*
strengthens hair and protects against future damage*
improves the look and feel of damaged hair**
seals split ends*

*clinically proven with continued use
** based on a consumer study of 66 participants

when bedhead meets fortifying technology

so *how* exactly are we able to transform damaged strands overnight? it all comes down to a thoughtfully formulated lineup of ingredients that work together to conquer all your hair concerns while you dream. get to know the ingredients that deliver your hair’s best rest:

fortifying technology: helps target + strengthen hair prone to breakage.

cuticle strength repair technology: bio-functional peptides and amino acids from carob trees help increase hair resistance and elasticity while also helping to strengthen and improve weak hair.

sea buckthorn: our signature superfruit that’s loaded with vitamin c, a, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.

vegan protein: helps to reinforce damaged hair + improve shine.

how to midnight mender

it’s as easy as counting sheep! and here’s how it works: apply midnight mender from mid-lengths to ends of damp or dry hair. if you’re applying it to damp hair, let your strands dry before you hop into bed. then, get some beauty sleep! set your alarm and let midnight mender work its magic.

your hair’s favorite kure(s)

so you’re sold on the dream of damage-free strands... take your hair to even stronger, smoother, and softer heights with the whole kure collection. the kure strength repair collection reduces breakage with fortifying technology and plant butter power while bringing dry, damaged strands back from their breaking point. whether you’re looking for extra strand strength in the shower, an easy leave-in treatment or weekly maintenance, we’ve got a formula for you:

for an easy, overnight leave-in treatment that targets damage + breakage: 

midnight mender overnight strength repair treatment improves signs of damage in 1 night for healthier-looking hair.*

for damaged strands in need of strength + daily maintenance: 

cleanse your way to 2x stronger hair** and 55% less breakage** with the kure strength repair shampoo + conditioner. 

for a weekly surge of moisture to dry, damaged strands:

the kure intense strength repair mask is a buttery-rich hair mask that significantly hydrates brittle strands and is clinically proven after 1 use to result in hair that is 3.2x stronger, 8x more conditioned and with 69% less breakage.

*based on a 2-week consumer study of 66 participants

**after 1 use when used as a system, clinically proven.