amika has always championed diversity and inclusivity, but as we grew increasingly aware of the ineq...

in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...

introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...

here it comes: the final rush of holiday shopping. did you find that perfect thing for everyone? is ...

it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...

toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...

got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...

Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...

Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...