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meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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products
meet amika’s NEW water sign hydrating hair oil
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...
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new
how to recycle your amika products with TerraCycle®
Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...
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how to
the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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how to
how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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new
shine bright with top gloss shine spray
Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...
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products
un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version o...
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how to
ride that summer hair wave all year round: NEW high tide jumbo deep waver
We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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products
everything to know about perk up plus extended clean dry shampoo
If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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what's your blowout style?
whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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products
how to use the kure multi-task treatment to repair damaged hair
If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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