PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...

whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...