new
featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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new
a hair styling oil for every concern
in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...
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new
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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products
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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pro
new! pro smooth over frizz-fighting treatment: our first salon-only service
toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
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products
discover the NEW smooth over anti-frizz treatment
got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
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products
meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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new
meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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new
get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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products
which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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products
meet amika’s NEW water sign hydrating hair oil
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...
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how to
how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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new
shine bright with top gloss shine spray
Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...
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