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how to get Chappell Roan’s award show style
we’ve got the scoop on the steps and formulas Chappell Roan's stylist, Dom Forletta, used to style C...
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get the NYFW look: amika x Glen Oropeza at Alice + Olivia S/S 2026
sequins, stripes, and a crystal-crusted Lady Liberty the size of my apartment building — Alice + Oli...
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how to get Chappell Roan’s award show style
we’ve got the scoop on the steps and formulas Chappell Roan's stylist, Dom Forletta, used to style C...
readArticle
how to
24 stylists share their best-ever hair advice
at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...
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how to
how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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amika predicts: hair looks headlining the 2023 festival season
We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...
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amika goes behind the scenes of the Met Gala 2023
photo: Getty Images + John Shearer
One of the biggest nights of fashion has come and gone once agai...
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wedding + prom hairstyles
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
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products
what's your blowout style?
whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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products
phantom hydrating dry shampoo foam has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
flash instant shine mask: 60 seconds to shiny + soft hair
Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
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