meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner

lock in moisture. lock out frizz.

frizz-me-not hydrating anti-frizz treatment is a 2-in-1 smoothing treatment and leave-in conditioner that’s clinically proven to lock out frizz for 72 hours and lock in 3.4x more hydration.* this first-of-its-kind treatment is powered by hydrasoft smoothing complex and extended humidity shield technology for a glossy and hydrated, salon-perfect blowout from home. mist frizz-me-not onto clean, damp hair and heat style to reduce frizz by 75% for up to 72 hours—even in high humidity.* thanks to its rich, milky formula it saturates easily into strands, leaving them smooth, sleek and like you just left the salon.

*clinically proven.

fight frizz, starting in the shower

feeling like all of your anti-frizz products just aren’t bringing that sleek, glossy smooth your hair type needs? enter NEW forget frizz shampoo and conditioner. forget frizz is a clinically proven shampoo and conditioner duo that seals in smooth hair in the shower for up to 74% less frizz for 72 hours in high humidity.*forget frizz is formulated with extended humidity shield technology, which is made up of smoothing molecules and extended-release capsules that deliver a long-lasting smooth while blocking out humidity. we love this formula because it cleanses while drenching hair in a potent combination of smoothing and hydrating ingredients (more on that below!) without ever weighing strands down. 

*clinically proven for up to 72 hours.

infused with frizz-fighting technology

like we mentioned, both frizz-me-not and forget frizz are packed to the brim with ingredients that smooth strands, tame frizz, block out humidity, and hydrate. so, what else is inside these frizz fighters? let’s dive in.

frizz-me-not hydrating anti-frizz treatment:

- hydrasoft smoothing complex: aligns hair fibers to help maintain long-lasting frizz reduction for ultimate humidity protection, smoothness and manageability while improving shine and softness.

- extended humidity shield: heat-activated smoothing molecules and extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.

- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins and lipids, helps to nourish the cuticle and seal in hydration.

forget frizz anti-frizz shampoo and conditioner:

- extended humidity shield: heat-activated smoothing molecules and extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.

water lily extract: helps to tame frizz and improve manageability.

aloe leaf juice: helps to enhance shine and allow hair to retain its natural moisture.

signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins and lipids, helps to nourish the cuticle and seal in hydration.

velveteen dream, only better

were you a big velveteen dream fan? we were too, which is why we decided to give it some major smoothing improvements! forget frizz does everything velveteen dream could do…only better. and when we say better, we mean clinically proven, 72-hour frizz control in high humidity* better. we also upgraded your smoothing shower routine by formulating forget frizz with extended humidity shield technology to keep fighting frizz long after you rinse.

*clinically proven.

fewer frizz days for all strands

we take smoothing seriously. from fly aways to full-on frizz, our smooth collection’s got you covered with start-to-finish solutions for every hair type, texture, style and concern. explore our smoothing essentials and find which ones might be right for your strands.

forget frizz anti-frizz shampoo and conditioner

your shampoo and conditioner duo that fights frizz and seals in moisture.

smooth over frizz-fighting treatment

mask your way to smooth with a fast-acting, rinse-out treatment that fights frizz in 60 seconds.

frizz-me-not hydrating anti-frizz treatment

this 2-in-1 styling treatment and leave-in conditioner creates a silky shield that blocks out frizz.

velveteen dream smoothing balm

smooth this styling cream through damp strands to condition and soften hair.

the shield anti-humidity spray

shield your strands from heat damage, humidity and frizz with this protective, style-extending spray.