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amika x 4ocean: making waves for a cleaner planet
as a friend to all hair and a proud pal to the planet, we’re continuously seeking out ways to reduce...
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The NEW double agent 2-in-1 blow dryer + straightening brush is here
The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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how to effectively use dry shampoo
It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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how to choose the right hair mask for you
When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cu...
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volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
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texture vs. volume: the truth behind that oomph
So, what’s the difference between the words texture and volume? Don’t both mean a little bit of lift...
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how to put dry hair to bed with our NEW overnight hydration treatment
It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
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which shampoo and conditioner is right for me?
As haircare specialists, we know the first and most important step of any hair routine is shampoo an...
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how to find the right mask for your hair type
Just like skin, everyone’s hair is different. What works for you might not necessarily work for some...
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the NEW wizard silicone-free detangling primer
Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
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