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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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detox collection spotlight: how to achieve a happy + healthy scalp
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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the best hair oil for dry + frizzy hair
Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...
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The NEW double agent 2-in-1 blow dryer + straightening brush is here
The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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how to effectively use dry shampoo
It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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how to choose the right hair mask for you
when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
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texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
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how to put dry hair to bed with our NEW overnight hydration treatment
It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
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which shampoo and conditioner is right for me?
have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...
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