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meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner
big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
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quench your strands with the best hydrating hair mask
We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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heist molding blend has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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how to get a salon blowout at home
that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...
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how to fix dry and damaged hair
Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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detox collection spotlight: how to achieve a happy + healthy scalp
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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the best hair oil for dry + frizzy hair
Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...
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how to effectively use dry shampoo
It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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how to choose the right hair mask for you
when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
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