amika universe

meet us in the amikaverse: experience amika in roblox

blonde model posing
Jacqueline Aldana
Community Manager

prepare to blast off into the amikaverse! we’re launching our first-ever video game experience on Roblox, giving you an immersive glimpse into the colorful world of amika haircare.

in this article:

in this virtual realm of fun and friendship, you’ll meet besties from all backgrounds who will lead you through a journey of mini games before helping you create your very own hair product. team up with Superfruit Sloan and harvest super-effective ingredients, go green in the recycling center with Ella Eco, or stick with Stacy Styles for a styling challenge in the supernova salon. wherever your adventure leads you, you’re sure to unlock achievements, exclusive wearables, and a hair routine that’s just right for you.

why roblox?

last summer on International Friendship Day, we kicked off our first foray into the world of gaming: the amika bestie battle, a friendly competition that ended up being the largest branded all-female Valorant tournament ever (based on viewership + watch time!). we decided to meet our friends where they’re at—streaming on Twitch, making waves in the metaverse, and celebrating self-expression in Roblox.

Shannon Otto, amika’s senior director of consumer engagement shares: "we're proud of the way that the amikaverse truly taps into our brand purpose and mission. amika is a brand founded in Brooklyn, that has roots in the salon community, and we're a proud pal to the planet—using naturally derived ingredients and PCR packaging is tablestakes for us. all of these things come to life in a beautifully immersive way in the amikaverse, and we're excited to meet the next generation of our community there."

play the game

are you game? click this link to meet us in the amikaverse! if you don't already have the Roblox app, you will be directed to download it and create an account.

posted: 01/17/2024last modified: 01/17/2024