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featured

2026 holiday hair + body gift sets for everyone on your list (including yourself!)

holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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meet NEW amika:aura hair and body mist

you asked. you hinted. and now it’s finally time to meet the most-requested product in amika history...
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brighten blonde, gray + silver tones with these pro tips

summer is coming to a close, and if you’re rocking blonde, gray, or silver strands, this may be welc...
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products

how to air dry your hair like a pro (without the frizz)

when it’s already hot out, air drying strands can be the way to go. and while we all love a big blow...
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all tangled up? here’s the detangling routine that actually works

no matter your hair type or texture, tangles can happen to all strands—and can turn brushing and sty...
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how to

it’s a smooth hair summer

while summer might mean sunny beach days, park picnics, and rooftop happy hours, for your hair it ca...
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products

the best hydrating hair masks for all hair types

thirsty strands in need of serious moisture beyond the everyday hydrating shampoo? it's time for a m...
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how to

how to get frizz-free, healthy-looking waves

wavy strands of the world, listen closely: maintaining your natural wave pattern so your hair always...
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products

your summer haircare survival guide

we love summer, but it can put your strands through it! head to our blog for tips on keeping your ha...
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new

your summer frizz-fighting routine

let’s be real—summer’s all fun, park picnics, and sunny beach days until your hair decides to throw ...
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new

the best anti-frizz treatments for your strands

first things first: frizz happens. frizz is a normal, naturally occurring experience that’s pretty m...
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new

meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner

big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
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new

meet NEW midnight mender overnight repair treatment

we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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