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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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the 10 perks of perk up dry shampoo
Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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a scalp detox must-have for happy hair + scalp
we spend a lot of precious time (and money!) on our faces. you know the drill: cleanse, moisturize, ...
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the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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new
shine bright with top gloss shine spray
Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...
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how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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products
un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version o...
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our award winning tool for the easiest beach waves
Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, ...
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quench your strands with the best hydrating hair mask
We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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heist molding blend has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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how to
how to get a salon blowout at home
that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...
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