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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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products

un.done volume and matte texture spray had a glow up for good

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...
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how to

how to quickly add volume to your hair

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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how to

3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is...
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pro

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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how to

multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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how to

7 steps to a voluminous hair look

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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amika universe

hair diaries; harry's relationship with their hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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how to

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...
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amika universe

A Letter to our Community: Allyship and our Company’s Promise

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...
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how to

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
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how to

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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products

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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