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meet NEW perk up ultra dry shampoo for extra oily scalps

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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stylized image of a telephone, keyboard and amika's new perk up ultra oil control dry shampoo 5.3 oz bottle
hand holding un.done volume and matte texture spray
products

bushwick beach no-salt wave spray has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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signature collection
products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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flash instant shine mask versus the kure multi-task repair treatment
products

what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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volume collection
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volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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nice cream cleansing conditioner
products

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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double agent 2-in-1 hair dryer and straightening brush and hair blow dryer brush 2.0
products

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
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hand holding blowout babe brush
products

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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person holding reset pink charcoal scalp cleansing oil by hair
products

pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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hand spraying perk up dry shampoo
products

phantom hydrating dry shampoo foam has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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flash instant shine mask
products

flash instant shine mask: 60 seconds to shiny + soft hair

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
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the kure multi-task repair treatment
products

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
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perk up dry shampoo
products

got grit dry texture paste has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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