featured
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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how to recycle your amika products with TerraCycle®
Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...
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products
a scalp detox must-have for happy hair + scalp
we spend a lot of precious time (and money!) on our faces. you know the drill: cleanse, moisturize, ...
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how to
blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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how to
the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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amika universe
Support and Educational Resource for the LGBTQ+ Community and Allies
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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how to
how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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amika universe
an interview with amika’s sustainability specialist
Happy Earth Day! For those of you who know us, you know that going green is one of the top initiativ...
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how to
how to revive flat + limp hair: a guide
If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...
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new
shine bright with top gloss shine spray
Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...
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how to
how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard ...
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how to
how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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how to
4 keys to your healthiest scalp yet
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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