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meet NEW perk up ultra dry shampoo for extra oily scalps

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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stylized image of a telephone, keyboard and amika's new perk up ultra oil control dry shampoo 5.3 oz bottle
person applying reset pink charcoal scalp cleansing oil
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4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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vault color-lock leave-in conditioner and the kure intense bond repair mask
how to

what causes hair damage and how to prevent it

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...
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blonde person posing
how to

how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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amika x HairToStay volume and matte texture spray
products

un.done volume and matte texture spray had a glow up for good

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...
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volume collection
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how to quickly add volume to your hair

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that...
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travel sized products
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3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is...
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hide tide deep waver before and after
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our award winning tool for the easiest beach waves

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, ...
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sea buckthorn ingredient spotlight
products

what is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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model using jumbo high tide deep waver
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ride that summer hair wave all year round: NEW high tide jumbo deep waver

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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dream routine overnight hydration treatment
products

dream routine: our stylists sound off

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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masks and treatments
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multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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product lineup
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A-train: 7 steps to a voluminous hair look

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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