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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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amika universe
all hair is welcome; celebrating friendship, inclusion, and diversity with amika
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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products
which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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amika universe
brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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pro
for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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how to
guide to protecting everything from the summer sun
Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...
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how to
go to bed with amika
Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...
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products
a handy guide to our detox collection
You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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amika universe
busting myths about purple shampoo
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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how to
how to define and style your curls and coils
curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...
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products
4 perk up dry shampoo questions, answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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products
meet amika’s NEW water sign hydrating hair oil
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...
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products
the best leave-in conditioner for color-treated and dry hair
Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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