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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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amika universe
what is sustainability?: how amika is trying to be more earth-friendly
For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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scalp is skin too, how are you taking care of yours?
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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featured
beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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amika universe
how to easily recycle your amika empties and a be a friend to the planet
Being a friend to the environment, it is our responsibility to make more sustainable choices for the...
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how to recycle your amika products with TerraCycle®
Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...
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products
a scalp detox must-have for happy hair + scalp
we spend a lot of precious time (and money!) on our faces. you know the drill: cleanse, moisturize, ...
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blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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amika universe
Support and Educational Resource for the LGBTQ+ Community and Allies
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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amika universe
an interview with amika’s sustainability specialist
Happy Earth Day! For those of you who know us, you know that going green is one of the top initiativ...
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