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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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how to effectively use dry shampoo
It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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what's your blowout style?
whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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how to choose the right hair mask for you
when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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bushwick beach no-salt wave spray has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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signature collection spotlight: not so basic basics
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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what's the difference between the kure multi-task repair treatment and flash instant shine mask?
We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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nice cream has been discontinued: why and what are the alternatives?
Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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which amika hair tool is right for me?
The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
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how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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pro tips: how to use the reset pink charcoal scalp cleansing oil in salon
Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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