featured

meet NEW perk up ultra dry shampoo for extra oily scalps

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
Read Article
stylized image of a telephone, keyboard and amika's new perk up ultra oil control dry shampoo 5.3 oz bottle
signature collection
products

signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
readArticle
flash instant shine mask versus the kure multi-task repair treatment
products

what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
readArticle
volume collection
featured

volume collection spotlight: how to make thin hair look fuller

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
readArticle
nice cream cleansing conditioner
products

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
readArticle
double agent 2-in-1 hair dryer and straightening brush and hair blow dryer brush 2.0
products

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
readArticle
hand holding blowout babe brush
products

how to use a blowout hair brush

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
readArticle
person holding reset pink charcoal scalp cleansing oil by hair
products

pro tips: how to use the reset pink charcoal scalp cleansing oil in salon

Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
readArticle
hand spraying perk up dry shampoo
products

phantom hydrating dry shampoo foam has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle
flash instant shine mask
products

flash instant shine mask: 60 seconds to shiny + soft hair

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
readArticle
the kure multi-task repair treatment
products

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
readArticle
perk up dry shampoo
products

got grit dry texture paste has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle
perk up plus extended clean dry shampoo surrounded by ingredients
products

amika’s NEW perk up plus extended clean dry shampoo

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
readArticle