featured
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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pro
for the pros: how to up your Instagram game
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
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how to
how to tell if your hair is dry or damaged
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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products
how to stay warm, hydrated, + happy during an East Coast winter
If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dar...
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how to
how to moisturize your hair
It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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amika universe
how to give back this holiday season
amika means friend in the language Esperanto. We're a friend to all, which means we’re always willin...
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how to
how to fight frizzy hair
fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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how to
how to deeply moisturize your curls, coils + kinks
Welcome to our curly hair routine series!
Textured hair needs 4 main things to thrive: styling, str...
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how to
how to deep condition your hair
We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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how to
how different hair types use amika’s hydro rush collection
For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...
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how to
heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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pro
happy hairstylist appreciation day!
An ode to our hairstylists: they’re our confidant, style expert, friend, and artist. We love our sty...
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how to
hair diaries: belle's relationship with her hair
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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