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meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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go backstage at NYFW with amika Global Artistic Director Naeemah LaFond
On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...
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get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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demystifying hair terminology
Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
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Christopher John Rogers fashion show: come backstage with amika
photo: @aaronweiss
Two years after his last IRL show, Christopher John Rogers returned to the runw...
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Beauty Changes Lives + amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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an update on our promise
Back in June, we made a commitment to be transparent on what we will do to amplify Black voices, how...
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an amika hair mask for every ask
Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...
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amika's safety testing results published
As a brand, one of our main priorities is to create effective, trustworthy products that you can enj...
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amika's NEW on lock high hold hair wax
Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax!...
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amika shampoo + conditioner ingredients
We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...
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amika’s new DEI + Giving Back partnerships
As a brand, we have always championed self-expression, individuality, and diversity. As part of our ...
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amika’s guide to Brooklyn
David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.”...
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