featured
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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products
meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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products
meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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amika universe
join us in practicing self care, social distancing, and community outreach
We’re all operating under unique circumstances during this strange time for the entire world and we ...
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amika universe
join amika in being a friend to the planet
As a friend to the planet, it’s important to us that we continue to make responsible choices that st...
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amika universe
how to vote early this year
Over 200 million Americans can vote early in November’s General Election this year. For some states,...
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how to
how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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pro
for the pros: how to up your Instagram game
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
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how to
how to tell if your hair is dry or damaged
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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products
how to stay warm, hydrated, + happy during an East Coast winter
If you live in New York City, you know that the winter can be a bit…*ahem*…bleak. Not only is it dar...
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how to
how to moisturize your hair
It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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amika universe
how to give back this holiday season
amika means friend in the language Esperanto. We're a friend to all, which means we’re always willin...
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how to
how to fight frizzy hair
fun fact: frizzy hair is one of the most asked about hair concerns, especially in the summer months ...
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