featured
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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amika universe
amika is now certified Clean at Sephora
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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pro
for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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amika universe
all hair is welcome; celebrating friendship, inclusion, and diversity with amika
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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products
which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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amika universe
brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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pro
for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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how to
guide to protecting everything from the summer sun
Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...
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how to
go to bed with amika
Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...
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products
a handy guide to our detox collection
You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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amika universe
busting myths about purple shampoo
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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how to
how to define and style your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard ...
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products
4 perk up dry shampoo questions, answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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