how to

sun + sand while protecting your strands

model sitting outside in the summer
blonde model posing
Amanda Garrett
Community Manager

Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged locks, and dull hair color. Everyday heat and environmental stressors (think UV rays, chlorine, air pollution) do a number on our hair, especially in the summer.

Luckily, amika is here to keep your strands hydrated, healthy, and bright – all you need is a proper haircare regimen. There are three main collections to shop from that will work wonders to protect your mane this summer—read on to see our recommendations! 

repair damage and strengthen strands


Our repair collection (better known as the kure), rescues your strands from everyday heat, environmental stressors, chemical treatments, and more. It’s clinically proven to repair and strengthen damaged hair.

the kure bond repair shampoo: Build a bond that lasts! This shampoo's luxe lather gently cleanses while working to repair, strengthen, and bring dry, damaged hair back from its breaking point.

the kure bond repair conditioner: Let’s bond! This conditioner intensely hydrates while working to repair, strengthen, + bring dry, damaged hair back from its breaking point.

the kure multi-task repair treatment: In need of damage control? Introducing…multi-task repair treatment! A fast-acting rinse-out mask that also doubles as a leave-in treatment. It works to strengthen your strands and repair damage in a mere 60 seconds. Clinically proven to result in 2.4x stronger* hair with 74% more repair* and 58% less breakage. And as its name suggests, this product really is a multi-tasker.

*Compared to control after three uses, clinically tested

the closer instant repair cream: Make amends with your split ends! This 2-in-1 leave-in hair treatment and styling cream is a fresh trim in a bottle. Plus, it softens, smooths, and banishes frizz- like you just left the salon!

the kure bond repair shampoo and conditioner and the kure multi-task repair treatment

keep hair color vibrant

Packed with antioxidant-rich ingredients, our shine collection ensures your color stays vibrant while boosting dazzling shine.

mirrorball high shine + protect antioxidant shampoo + conditioner: An antioxidant-rich shampoo that boosts brilliant shine by 45%* and removes 57% pollution buildup that would otherwise block a shiny, healthy hair look.

flash instant shine mask: This mask works in just 60 seconds (no lie!) to deliver brilliant moisture and shine. It really is a game changer. This mask instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish. Amino acids and UV filters keep color vibrant. If you have fine hair, skip conditioning before this step. If you have a thicker hair type, shampoo and condition as usual and follow up with this mask.

mirrorball high shine + protect antioxidant shampoo and conditioner

for our blonde, silver, and gray friends

This collection is for all blondes, silvers + grays! It keeps hair brass-free, while also boosting hydration, strengthening strands, and repairing damage.

bust your brass intense repair mask: Bring blonde back to life. This luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to those dry strands. It also tones brassiness by counteracting any yellow and prevents future damage by strengthening. This ultra-luxurious mask is like a salon toning service in a jar. Hair is 8x more conditioned**, has 56% less breakage**, and will leave hair 2.2x stronger**.

**clinically tested.

bust your brass cool blonde repair shampoo: Wash your way to your brightest and healthiest blonde, silver, and gray! Packed with bond cure technology, vegan proteins, plant butters, and ultraviolet pigments, this shampoo keeps your blonde lookin' cool and strong. The proof is in our claims - bust your brass cool blonde repair shampoo is clinically proven to tone, hydrate, strengthen, and repair hair, resulting in 86% more repair*, and 55% less breakage .*

bust your brass cool blonde repair conditioner: This ultra-violet conditioner tones unwanted brassy hues, while resulting in 86% more repair, 55% less breakage, and stronger, healthier-looking hair.

*after one use when used as a system, clinically tested.

blonde collection

We only make products that make us proud. We create highly effective haircare that has always been certified cruelty-free, formulated without sulfates, parabens, aluminum starch and over 1,300 questionable ingredients banned by the European Union.

posted: 06/14/2023last modified: 06/14/2023