featured
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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how to
how to maintain your icy blonde hair
If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...
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how to
NEW amika value sets: wash your way to the ultimate hair routine
It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...
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how to
how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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products
meet amika's 3D daily thickening treatment
You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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amika universe
what is sea buckthorn berry? and how we're sourcing it sustainably
When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...
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products
the 10 perks of perk up dry shampoo
Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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pro
spotlight on: Naeemah LaFond, amika Global Artistic Director
Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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how to
texture collection spotlight: how to achieve the beach waves of your dreams
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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how to
how to maintain your hair color this summer
photo by @cleanerbeauty_babe
Ahh, summer. The season of sunshine, sun-kissed skin, bright highligh...
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how to
how to deeply cleanse your curls, coils, and kinks
photo by healthy_is_the_new_black
Welcome to our curly hair routine series!
Curls, coils, and kin...
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how to
how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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how to
how to maintain your hair color and highlights
For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...
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