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meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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meet amika’s NEW water sign hydrating hair oil
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...
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the best leave-in conditioner for color-treated and dry hair
Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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3 reasons why our community loves soulfood nourishing mask
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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how to earn points and redeem free gifts with amika
Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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everything you wanted to know about sea buckthorn berry
we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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how to maintain your icy blonde hair
If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...
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NEW amika value sets: wash your way to the ultimate hair routine
It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...
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how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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meet amika's 3D daily thickening treatment
You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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what is sea buckthorn berry? and how we're sourcing it sustainably
When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...
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the 10 perks of perk up dry shampoo
Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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