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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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how to
go to bed with amika
Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...
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products
a handy guide to our detox collection
You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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amika universe
busting myths about purple shampoo
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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how to
how to define and style your curls and coils
curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...
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products
4 perk up dry shampoo questions, answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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products
meet amika’s NEW water sign hydrating hair oil
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...
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products
the best leave-in conditioner for color-treated and dry hair
Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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products
3 reasons why our community loves soulfood nourishing mask
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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how to
4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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amika universe
how to earn points and redeem free gifts with amika
Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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amika universe
everything you wanted to know about sea buckthorn berry
we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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how to
how to maintain your icy blonde hair
If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...
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