the strand

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an amika hair mask for every ask

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything shower.” Our pro tip is letting the mask sit in your hair while you do the rest of your self-care shower routine. Whether you’re in need of deep hydration, repair, or nourishment, we’ve got every hair concern covered. Here’s our all-star lineup of hair-loving masks.


amika hydro rush intense moisture mask

Why we love it: This hyaluronic acid-infused mask leaves hair hydrated for 5 straight days,* 5x easier to comb,* and 5x more hydrated* after just one use. This silicone-free formula is whipped into a rich, luscious texture which allows nutrients to soak into your strands.


When to use it: This is your must-have mask if you have dry, coarse, curly, coily, or low porosity hair (P.S. figure out if you have low porosity hair here).


*Clinically proven, after one use.


amika soulfood nourishing mask

Why we love it: If you’re unsure which mask is for you, your best bet is to start with soulfood. It’s our most universal mask, infused with our signature sea buckthorn and rich jojoba oil, and softens strands and leaves it 7x more moisturized.*


When to use it: If your hair is feeling dry or dull, or you need something a bit heavier than your normal conditioner.


*Clinically proven.


amika the kure bond repair mask

Why we love it: This reparative mask targets damage and improves hair health. Loaded with bond cure technology, mango and shea butter, borage oil, and sea buckthorn, this reparative deep conditioning treatment transforms dry and damaged hair. After one use, it leaves strands 3.2x stronger* and 8x more conditioned* with 69% less breakage.*


When to use it: If you’re an avid heat styler or chemical treatment enthusiast, this mask should definitely be included in your haircare lineup. It’s also ideal for those with thick, coarse hair.


*Clinically proven, after one use.


amika bust your brass cool blonde toning mask

Why we love it: This purple mask banishes brass while also repairing damage and hydrating hair—a triple threat. Infused with ultra-violet pigments, bond cure technology, mango and shea butter, borage oil, and sea buckthorn, bust your brass intense repair mask leaves strands 8x more conditioned* and 2.2x stronger* with 56% less breakage.*


When to use it: If you’re a blonde, silver, or gray, and you’re noticing unwanted brass, this mask is for you!


*Clinically tested.


amika dream routine overnight hydration treatment

Why we love it: This hyaluronic acid-infused, silicone-free hair mask boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning.*  Plus, it’s no-rinse and pillow-safe, so no staining here!


When to use it: Reach for dream routine any time you feel like your hair needs an extra dose of hydration—whether that’s every night or once a week, it’ll turn your hair routine into a dream.


*Clinically proven, when used as directed. 


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