featured
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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products
the best shampoo and conditioner for your hair
The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair w...
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how to
sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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amika universe
SoGal Foundation + amika launch a new partnership
As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI in...
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amika universe
recipients are in: Beauty Changes Lives x amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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amika universe
meet the team: how our ecommerce coordinator embraces her Hispanic heritage
For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...
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products
meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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products
meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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amika universe
join us in practicing self care, social distancing, and community outreach
We’re all operating under unique circumstances during this strange time for the entire world and we ...
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amika universe
join amika in being a friend to the planet
As a friend to the planet, it’s important to us that we continue to make responsible choices that st...
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amika universe
how to vote early this year
Over 200 million Americans can vote early in November’s General Election this year. For some states,...
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how to
how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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pro
for the pros: how to up your Instagram game
Instagram! It’s the medium of the moment. This could be a subject up for debate, but I’d argue that ...
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