featured

meet NEW perk up ultra dry shampoo for extra oily scalps

calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
Read Article
stylized image of a telephone, keyboard and amika's new perk up ultra oil control dry shampoo 5.3 oz bottle
amikaverse roblox game
amika universe

meet us in the amikaverse: experience amika in roblox

prepare to blast off into the amikaverse! we’re launching our first-ever video game experience on Ro...
readArticle
shelfie with different amika products
products

how to build a hair routine

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
readArticle
the stylist collective
amika universe

introducing the amika stylist collective

we’ve all felt it: that I-can-conquer-the-world confidence when you leave the salon chair. stylists ...
readArticle
vault leave-in conditioner
products

vault leave-in conditioner has been discontinued: here’s what to use instead

we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...
readArticle
amika limited edition holiday value gift sets
products

the best gifts for any budget

fact: everyone loves getting gifts. also a fact: picking out the perfect present is *way* easier sai...
readArticle
96% of our employees said that when you join the company, you are made to feel welcome
amika universe

amika is (officially) a great place to work®!

here at amika, we’re driven by our core values, principles, and a team of *super* talented people. w...
readArticle
hydro rush intense moisture leave-in conditioner
how to

how to use leave-in conditioner

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
readArticle
amika's new holiday value sets
products

a galactic guide to our holiday gift sets

transportation to the amikaverse is boarding + ready for blast off! this is your one-way ticket to o...
readArticle
12 halloween hairstyles
amika universe

12 halloween hairstyles for last-minute looks

If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle i...
readArticle
shelfie with amika shampoos and conditioners
products

you asked, our stylists answered

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
readArticle
person holding hydro rush intense moisture shampoo and conditioner
products

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
readArticle
wash + care value sets
products

wash day the amika way

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...
readArticle